Ben & Jerry’s blocked from creating ‘pro-Gaza’ ice cream

The post reveals a deep division between Mr Cohen, 74, and Unilever Magnum, which has owned Ben & Jerry’s since 2000 when it paid $326m (£246m for the company.
In September, Jerry Greenfield, the other co-founder of Ben & Jerry’s, said he was quitting because he felt the company’s social justice mission was being stifled.
Mr Greenfield, like Mr Cohen, had remained as a “brand ambassador” for the brand, created in 1978 in a renovated petrol station in Burlington, Vermont.
Neither of the founders, whose mission was to make “socially conscious” ice cream, has a formal role in the business.
The Guardian reported that the company’s independent board had approved the “pro-Gaza” flavour around a year ago.
Founder accuses company of ‘corporate butt kissing’
Mr Cohen accused Unilever, which owns consumer brands ranging from Dove soap to Hellmann’s mayonnaise, of “corporate butt kissing”.
Mr Cohen’s frustration with Unilever has led him to mount a “free Ben & Jerry’s” campaign to persuade the company to sell it to a group of socially minded investors.




