This week has seen a notable uptick in Thanksgiving-related retail activity, characterized by a significant rise in advertising volumes and a surge in vegetable promotions. Leading the pack of advertised vegetables are cranberries sold in 12-ounce bags, sweet potatoes available by the pound, and bundles of celery. Other vegetables making the top ten list include collards, asparagus, baby carrots, green beans, Brussels sprouts, and hard squashes.
The promotion of fruits has also seen momentum, with Granny Smith apples, pineapples, tangerines, grapes, pomegranates, Bartlett pears, and berries topping the charts. In the staple categories, yellow onions and Russet potatoes garnered the most attention. Seasonal demand has led to a remarkable rise in ornamental listings as well, with poinsettias dominating this segment.
Total advertising volume has reached 331,456, marking a 17 percent increase from last week’s total of 282,460. When compared to the same week last year, the current volume shows an increase of 3 percent over the previous year’s total of 322,192. The distribution of ads by commodity group includes fruits at 149,876 (45 percent), onions and potatoes at 33,974 (10 percent), and vegetables at 137,914 (42 percent), alongside smaller categories for herbs, ornamentals, hemp, and honey. Notably, ads for organic produce totaled 30,152, comprising 9 percent of all advertisements.
Price trends for heavily advertised items varied when compared to the same week last year. For instance, the price of pineapples rose by 11 percent, while Bartlett pears saw a decline of 22 percent per pound, and red seedless grapes decreased by 13 percent per pound. Among onions and potatoes, yellow onions sold in 3-pound bags saw a 12 percent increase, contrasting with an 11 percent decrease for Russet potatoes sold by the 10-pound bag. In vegetable promotions, the price of baby carrots in 1-pound bags rose by 10 percent, while no significant decreases were reported.
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For those interested in more detailed insights, further information can be accessed through the USDA’s dedicated channels.
