Australians are planning to spend an average of $530 during Black Friday sales.
Australians lost more than $259,000,000 to scams between January and September 2025, according to the ACCC.
And with Black Friday paving the way for some crucial Christmas shopping, we’re being warned to stay aware.
“Black Friday has become the unofficial start of Christmas shopping, and scammers know it,” said Jason Veltruski, fraud operations manager at NGM Group (the customer owned bank behind Greater Bank and Newcastle Permanent).
ACCC research also shows that 1 in 3 shoppers have seen an ad, email, text or social media post or website promoting what looked like a scam this holiday season.
Saving not shopping?
Make sure you’re keeping your money in a high interest savings account.
Tips for safe shopping
Choose a store you trust. If you’re unsure about an ad, it’s best to type their web address directly into your search bar or use the official app rather than clicking on any links.
Check the business before you pay. Signs of a legitimate business often include a physical address, a clear refund policy, and customer service you can contact.
Keep track of your purchases. Store receipts, tracking details, and confirmation emails together so they’re easy to find.
Watch your accounts. Review your bank transactions regularly, and if something looks unusual, contact your bank quickly to cancel cards.
“This time of year should be about enjoying the season, not dealing with scams,” Veltruski said. “Shopping safely online is simple – take your time, trust your instincts, and buy from brands you know.”
Scams to watch out for
Fake online stores: Websites or ads that mimic popular retailers but vanish once payments are made. Check for contact details, ABNs, and genuine customer reviews before purchasing.
Delivery message scams: Texts or emails claiming you need to pay a small fee to release a parcel. Don’t click links – go straight to the courier’s official app or website.
Bank or payment impersonations: Messages warning of “suspicious activity” on your account. If you’re unsure, call your bank directly using the number on its official site.
Social media bargains: Sponsored posts or marketplace listings for in-demand items. Avoid direct transfers – always use secure payment platforms.
Pressure tactics: Countdown timers or “limited stock” alerts designed to rush you. Pause and double-check before paying.
Scammers often ride the same wave of marketing excitement that fuels Black Friday.
“They copy the look and language of trusted brands, send fake delivery updates, and post social-media ads that appear genuine. With so much happening online, even careful shoppers can be caught off-guard – which is why a few simple checks can make a big difference.”
If you think scammers have targeted you, report it straight away to the Australian Competition and Consumer Commission (ACCC) through the Scamwatch website.
