The best early Black Friday Apple deals: Record-low prices on MacBooks, AirPods, iPads, and Apple Watches

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The best early Black Friday Apple deals: Record-low prices on MacBooks, AirPods, iPads, and Apple Watches

Black Friday has arrived, and Apple fans are in for a treat. Prices are down across iPads, AirPods, MacBooks, and more, and several discounts beat anything I’ve tracked this year. As Insider Reviews’ Senior Tech Editor, I closely monitor pricing, and the best Black Friday Apple deals include fresh markdowns on the newest models, as well as record lows on previous-generation devices.

One of the standout offers this year is on the AirPods Pro 2, which are down to just $139 at Walmart — the lowest price I’ve ever tracked. Even though the Pro 3 have since replaced them, that kind of value is tough to beat. Apple’s 2025 13-inch MacBook Air is also hitting a record-low price at $749. And if you’ve been eyeing the new MacBook Pro with M5, it’s finally seeing its first significant discount since launching in October, with Amazon taking $250 off.

I’ll be updating this story with more Black Friday Apple deals as the sale continues, so make sure to check back for additional savings. And for discounts across other product categories, browse our complete roundup of Black Friday deals.

The top Black Friday Apple deals

The best Black Friday AirPods deals

AirPods are currently available at record-low prices for Black Friday. Most notably, you can grab the AirPods Pro 2 for only $139, and the entry-level AirPods 4 without ANC for just $69. Those are the biggest savings I’ve ever seen on these models. You can learn more in our Black Friday AirPods spotlight.

Apple AirPods Pro (2nd Gen) with USB-C

The AirPods Pro 2 have been replaced by Apple’s newer AirPods Pro 3, but they remain a great value if you can find them on sale. Although their audio quality, battery life, and noise-canceling capabilities may not match those of the newer model, they still support many of the same great features.

Apple AirPods Pro 3

The AirPods Pro 3 offer improved noise cancellation, a built-in heart rate sensor for workouts, and support for Apple’s new Live Translation feature. Though the earbuds’ revised shape could be an issue for some ears, these are Apple’s most impressive AirPods so far.

Apple AirPods (4th Gen)

Apple’s latest generation of AirPods features a new design to optimize comfort for wearers of every kind. It’s powered by the H2 chip and uses a smaller case than ever.

Apple AirPods (4th Gen) with Active Noise Cancellation

Apple’s base AirPods are now available with Active Noise Cancellation (ANC) without the use of in-ear tips. The new model uses the brand’s H2 chip to power features like Transparency Mode, Adaptive Audio, and Conversation Awareness.

Apple AirPods Max (USB-C)

Apple’s refreshed AirPods Max headphones support USB-C charging and come in five new colors. Otherwise, the hardware delivers the same excellent audio quality we heard on the original model from 2020.

The best Black Friday MacBook deals

Apple’s latest MacBook models are receiving excellent discounts for Black Friday, including the first big discount yet on the brand-new 14-inch MacBook Pro with the brand’s latest M5 processor. For more details, visit our best Black Friday MacBook deals roundup.

Apple 13-inch MacBook Air (2025)

The newest MacBook Air models feature an M4 chip, which is one of the most powerful ever included in an Apple computer. Its speed, combined with a sleek design and beautiful screen, makes it a top-tier laptop.

Apple 15-inch MacBook Air (2025)

This larger 15-inch version of the 2025 MacBook Air uses Apple’s M4 processor. It is available in 16GB or 24GB memory configurations with up to 512GB of storage.

Apple 14.2-inch MacBook Pro (2025 with M5)

Apple’s newest MacBook Pro model features a 14.2-inch screen and is powered by the brand’s latest processor, the M5. Apple says this new chip offers notable gains in graphical and AI performance over the previous-generation MacBook Pro with M4.

The best Black Friday Apple Watch deals

The brand-new Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3 are all available at great deals for Black Friday. Additionally, if you’re OK with grabbing an older model, the previous-generation Ultra 2 is available at an all-time low and remains a great value at that price. You can learn more in our breakdown of the best Black Friday Apple Watch deals.

Apple Watch Ultra 2 (Black Titanium)

The Ultra 2 has been replaced by the new Ultra 3, which offers improved battery life and a more powerful processor, yet it remains one of Apple’s top-tier smartwatches. If you can find it discounted for less than the Ultra 3, it still offers great value for athletes and adventurers.

Apple Watch Ultra 3

The Apple Watch Ultra 3 is the latest version of the brand’s top-tier smartwatch. It’s designed for outdoor enthusiasts and boasts the largest display and longest battery life for an Apple Watch to date. It also supports two-way satellite communication.

Apple Watch SE 3 (40mm)

The Apple Watch SE 3 marks the most capable generation of the brand’s budget smartwatch yet. It now comes powered by the S10 chip, with better battery life, and more.

Apple Watch SE 3 (44mm)

This is the larger version of Apple’s latest entry-level smartwatch. It offers powerful S10 chip performance, along with improved battery life compared to the older SE 2 model, and new support for an always-on display.

Apple Watch Series 11 (46mm)

Though it looks very similar to earlier models, the Series 11 Apple Watch includes new gestures and improved battery life compared to its predecessors.

The best Black Friday iPad deals

Several Apple iPads are on sale for record-low prices right now, including the brand-new Pro models with M5 processors, which just launched in October. Visit our guide to the best Black Friday iPad deals for more details.

Apple iPad Air M3 (11-inch, 2025)

The new M3 iPad Air models include an upgraded processor and added video editing features over last year’s models. Otherwise, they offer the same design and features as their predecessors in the same 11-inch and 13-inch form factors.

Apple iPad (A16, 2025)

The 11th-generation iPad largely mirrors the 10th-generation iPad from 2022, apart from its upgraded A16 chip and increased storage. It lacks Apple Intelligence, but it’s the cheapest option in the brand’s lineup and more than enough for most users.

Apple iPad Mini (A17 Pro, 2024)

The seventh-generation iPad Mini runs on Apple’s powerful A17 Pro processor, which spun the wheels in the iPhone 15 Pro models. It’s compatible with Apple Intelligence and supports the Apple Pencil Pro and Apple Pencil (USB-C).

Apple iPad Air M3 (13-inch, 2025)

What sets the M3 iPad Air apart from its predecessors is its upgraded processor and new video editing features. This larger size is ideal for artists, editors, and any users in need of extra working space compared to the smaller 11-inch version.

Apple iPad Pro M5 (11-inch, 2025)

The new 2025 iPad Pro features Apple’s latest-generation chip, the M5, which Apple says offers up to a 3.5x boost in AI performance compared to the last-generation iPad. It also offers a bump in graphical performance for 3D games and applications.

Apple iPad Pro M5 (13-inch, 2025)

The 13-inch version of Apple’s 2025 iPad Pro also utilizes the brand’s new M5 chip to deliver enhanced AI and 3D graphics performance compared to previous iPad Pro models.

The best Black Friday iPhone deals

Although we don’t typically see Black Friday discounts on iPhone models sold individually, T-Mobile, AT&T, and Verizon are offering promotions that allow eligible customers to receive free iPhones with select plans and specific conditions. You can learn more in our Black Friday iPhone deals story. And for more information about Apple’s latest phones, check out our iPhone 17 guide and our iPhone 17 Pro and Pro Max guide.

Apple iPhone 17

The iPhone 17 comes in five different colors and features improvements like an Always-On display, better scratch resistance, A19 chip, and more. T-Mobile’s Black Friday deal gets you a free iPhone 17 via 24 monthly bill credits when you switch over four lines from another carrier.

Apple iPhone 17, Apple Watch Series 11, and iPad

Verizon will give you an iPhone 17 (256 GB), Apple Watch Series 11, and iPad when you get an iPhone with a new line on myPlan. You’ll also need a service plan for the watch and iPad to get the bundle offer.

Apple iPhone 17 Pro

The newest iPhone Pro has a 6.3″ display and includes the A19 Pro chip, upgraded camera systems, and the longest iPhone battery life to date. AT&T’s Black Friday deal gets you a free 17 Pro via 36 monthly bill credits when you trade in an eligible device.

Black Friday Apple deals FAQs

Is Black Friday a good time to buy Apple devices?

Absolutely, Black Friday is one of the best times to score deals on Apple products. We’re seeing some of the lowest prices ever on MacBooks, iPads, AirPods, and Apple Watches, along with trade-in and carrier deals on iPhones.

What are the latest Apple Watch models?

Apple’s newest smartwatches are the Ultra 3, Series 11, and the SE 3, catering to premium, midrange, and budget buyers. However, some stores still have the older Ultra 2, Series 10, and SE 2 in stock, and they can be smart purchases when they are available at a good discount.

You can learn more about each model’s features and differences in our Apple Watch Ultra 3 guide and our Apple Watch Series 11 and SE 3 guide.

What are the latest iPad models?

Apple’s current lineup of iPads includes these models:

However, you may still be able to find older iPad models in stock at some stores. You can learn more about the differences between iPad models in our guide to the newest iPads.

Shopping for more discounts today? Check out our coverage of all of the best Black Friday deals.

Steven Cohen

Senior Tech Editor

Steven is a home entertainment product expert with over a decade worth of service journalism experience. He oversees coverage around home entertainment products, including TVs, streaming devices, headphones, and soundbars.ExperienceSteven is a Senior Tech Editor for Business Insider’s Reviews team. He is responsible for developing buying guides, reviews, and deals coverage for all of the latest TV, video, and audio products. Steven works with a team of experienced freelancers to establish testing methodologies, test products, and select the best of the best for our buying guides. He also has a background in film criticism, having reviewed over 400 movies and TV shows. Steven studied filmmaking and uses his knowledge of video and audio production workflows to help inform his testing parameters when reviewing home entertainment devices. Before joining Business Insider in 2019, he was High-Def Digest’s Gear Editor. His work has appeared on Ben’s Bargains, Steve’s Digicams, Big Picture Big Sound, and Consequence. Why you can trust StevenSteven is not only passionate about TVs, he is also one of the industry’s foremost experts in display quality. In 2019, he was one of a select number of journalists invited to get a hands-on first look at LG’s debut 8K OLED TV. He was also among the earliest journalists to demo Dolby Atmos and DTS:X technologies for home theaters in 2014 and 2015, respectively.In 2018, Steven served as a judge for TV Shootout, the premier annual display competition that crowns the best TVs of the year. He also attends yearly industry launches and reviewer workshops for new TVs and audio products from top brands, like LG, Samsung, Sony, and Sonos.Steven knows that it’s easy to get overwhelmed by tech jargon and premium prices on high-end gear, which is why he is passionate about recommending quality options for all price ranges and explaining which features are really worth the money. ExpertiseHis expertise includes:

Televisions
Soundbars
Speakers
Streaming devices
Headphones
HDR video formats
Spatial audio technologies

EducationSteven holds a bachelor of fine arts degree from the University of Central Florida.Outside of workSteven lives in Orlando, Florida, with his girlfriend, their dog, and cats. When he’s not covering tech products, Steven loves to explore the theme parks of Orlando and watch movies on his dream home theater setup, complete with the biggest Dolby Atmos speaker system he could fit in an apartment.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.