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MSNBC will start going by MS NOW later this month.
Starting Nov. 15, the liberal cable news network will be called “My Source for News, Opinion, and the World” or MS NOW for short. It will also drop NBC’s iconic peacock logo and adopt a red, white, and blue color scheme and branding.
However, despite this new moniker and look, MSNBC has maintained that its editorial direction, mission, and staff will remain the same. The program schedule and channel number will also not change.
In an Oct. 27 announcement, the network said: “The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here — on the same channel, at the same time.”
It continued: “Our mission remains unchanged. You’ll find the same commitment to justice, progress, and the truth.”
In this photo illustration, the MS NOW – My Source News Opinion World (MSNBC) logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via Gett
The rebranding comes following an August announcement that MSNBC would become part of Versant, a newly formed company that is a spin-off of most of NBCUniversal’s U.S. cable television networks. MSNBC President Rebecca Kutler explained in a memo at the time that this move prompted the need for MSNBC’s facelift.
“During this time of transition, NBCUniversal decided that our brand requires a new, separate identity,” Kutler wrote via the Associated Press. “This decision now allows us to set our own course and assert our independence as we continue to build our own modern newsgathering operation.”
MSNBC, launched in 1996, has offered a mix of breaking news, analysis, and left-leaning opinion-based programming for nearly 30 years. Some of the network’s most popular shows include “The Rachel Maddow Show,” “Morning Joe,” and “Briefing with Jen Psaki,” among others.
