Shelbourne FC’s main sponsor Chadwicks has renewed its partnership with the club for a further two years, extending its commitment as front-of-jersey sponsor and pledging to continue investing in upgrades to Tolka Park.
As part of the renewed deal, Chadwicks has announced a €50,000 investment for stadium improvements in 2026, with a first-of-its-kind fan vote to decide which projects will go ahead.
Supporters will be able to choose between creating a new Family Zone or improving the Tolka Park turnstiles and entrances, both designed to enhance the matchday experience.
Voting opens on November 4th and runs until November 16th at shelbournefc.ie/fanschoice
The initiative builds on Chadwick’s 2025 contribution, which saw the company renovate the home dressing rooms at Tolka Park into state-of-the-art facilities for players and staff.
“We’re very happy to extend our partnership with Shelbourne FC for another two years, in what is a very exciting period for the club,” said Ken Broughman, Managing Director of Chadwicks. “Both sides worked really well together in year one, and we were delighted to bring value to the partnership with the upgrade of the home dressing rooms in Tolka Park.
“For 2026, we’re putting the power in the hands of the Shels fans. By voting in the Fans’ Choice poll, supporters can choose the upgrades we make to the fan experience at Tolka Park,” Broughman added.
Tomás Quinn, CEO of Shelbourne FC, said the partnership renewal continues to strengthen the bond between club, sponsor and supporters: “Chadwicks have been a fantastic partner for the club and we are delighted to renew our partnership with them for a further two years. This agreement not only brings investment to the club but also gives our fans a voice in shaping the improvements that will make their experience in Tolka Park even better.
“We’re excited to see the Fan’s Choice initiative come to life,” Quinn added. “It’s a brilliant way to involve supporters directly in improving our matchday experience and reflects the values we share with Chadwicks in building something better together.”
The Fan’s Choice initiative represents an innovative model of sponsor engagement, combining community input with corporate investment, as Shelbourne FC and Chadwicks continue to build both facilities and fan connection ahead of the 2026 season.
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