Netflix House opens its doors with ‘Wednesday,’ ‘Emily in Paris’ and ‘KPop Demon Hunters’ stars on hand to celebrate
Netflix was king at Pennsylvania’s King of Prussia Mall on Monday night as the streamer threw an opening night party for its first-ever Netflix House — a standalone entertainment and retail destination in the vein of Disneyland or Legoland. Netflix favorites like Wednesday‘s Luis Guzman, Emily in Paris‘s Ashley Park and KPop Demon Hunters‘s Kevin Woo brought some star power to the Philadelphia suburb, which serves as the flagship Netflix House location. Another outpost will open in Dallas in December, with a Las Vegas abode scheduled for 2027.
Luis Guzman and Ashley Park at the opening of Netflix House Philadelphia (Roy Rochlin/Getty Images for Netflix)
Spread out over a 100,000-square-foot space, the indoor amusement center will open to the general public on Nov. 12 with four on-site attractions, as well as a food court, a movie theater and, of course, a sizable gift shop. While there’s no entrance fee to scope this particular house out, the attractions do carry sticker prices ranging from $15 to $39. And, of course, the copious KPop Demon Hunters and Stranger Things merch items aren’t free either.
At opening, Netflix House’s star attraction will be Wednesday: Eve of the Outcasts, which invites visitors to attend a spooky carnival at Nevermore Academy, where Jenna Ortega‘s Wednesday Addams is suffering through her school days. Starting off in a note-perfect recreation of the space that Wednesday shares with her werewolf roomie, Enid (Emma Myers), attendees then enter the carnival space, where tokens allow you to play Wednesday-themed versions of popular games like Whac-A-Mole — or, in this case, Whac-a-Pilgrim.
Wednesday: Eve of the Outcasts features full-sized indoor carnival (Courtesy Ethan Alter)
Across the hall from Eve of the Outcasts is One Piece: Quest for the Devil Fruit, an escape room built around Netflix’s live action adaptation of the long-running anime series. With Season 2 returning in 2026, Devil Fruit provides a handy recap of some of the locations and characters that played prominent roles in the show’s freshman year, with groups solving a series of increasingly challenging puzzles over the course of one hour. Fail to complete the challenge… and you walk the plank. (Okay, not really.)
One of the areas in the One Piece: Quest for the Devil Fruit escape room (Courtesy Ethan Alter)
Neither Wednesday nor One Piece will be permanent instillations like Space Mountain or the Haunted Mansion at Disneyland, though. Netflix plans to regularly revamp those spaces with new attractions based around some of its more popular shows and films. The Dallas branch, for example, will have Squid Game and Stranger Things attractions when it opens next month.
Similarly, a separate VR space will regularly update its suite of virtual games — the opening night crowd were given the option between a Squid Game series of challenges or a shoot ’em up based on Zack Snyder‘s Rebel Moon double feature. A nine-hole mini golf course completes the quartet of attractions, testing putters with obstacle-filled links modeled after The Floor is Lava, Is It Cake? and Love is Blind among other shows. (The One Piece hole — which fused mini gold and Skee-Ball — was particular addictive.)
When you’re through with games, food awaits with a menu that includes Stranger Things-inspired pizza, Glass Onion-derived onion dip (glass not included, thankfully), a Selling Sunset Caesar salad and Golden Korean Snack Mix from — what else? — KPop Demon Hunters. That monster animated hit is also well-represented in the Netflix House gift shop alongside plentiful items from established hits like Bridgerton and new-to-streaming breakouts including Guillermo del Toro’s Frankenstein.
Crave out some space for Bridgerton at Netflix House (Courtesy Ethan Alter)
Speaking of Frankenstein, Netflix head Ted Sarandos was extra-excited about that movie’s upwards awards trajectory when Gold Derby caught up with him during the opening night festivities, noting how the industry has embraced the film following its festival run. While there’s no dedicated Frankenstein attraction currently planned for Netflix House, Sarandos hopes to put some elements from the movie — perhaps its richly detailed props and costumes — on display in the coming year. He was also bullish on the prospects for Jay Kelly and Train Dreams headed into the thick of awards season, pointing to the latter as a movie that could surprise everyone.
Everyone that is, except the head of Netflix’s movie division, Dan Lin, who told Gold Derby that he made the call to acquire that Clint Bentley-directed film after seeing it at Sundance. Thinking back on that first festival viewing, Lin recalled immediately responding to Joel Edgerton‘s lived-in lead performance, as well as the rugged Pacific Northwest landscape, which reminded him of the Montana wilderness — the place he hangs his hat when he’s not in Los Angeles. Lin confirmed that he’ll be scouting new potential Sundance acquisitions in January, the last edition of the festival to be held in Park City, Utah, before it relocates to Boulder, Colorado in 2027.
Frankenstein merch in the Netflix House gift shop (Courtesy Ethan Alter)
On the TV side of the equation, Sarandos expressed excitement about the fifth and final season of Stranger Things, which is premiering ahead of the Golden Globes deadline — giving those voters the chance to reward one of the biggest streaming hits of all time in its victory lap farewell season. And, of course, KPop Demon Hunters‘s five Grammy nominations gave him plenty to sing. While Sarandos didn’t lead a “Golden” singalong during the opening night party, he did reveal that he’s almost mastered all the steps to the Saja Boys bop, “Soda Pop,” and promised Lin and Gold Derby that he’d show off his moves if Huntr/x takes home the top Grammy.
A “Soda Pop” dance-off? There’s your next Netflix House attraction.
