November has arrived, and so have your favourite 2025 Christmas adverts (Picture: Asda / Sainsbury’s/ Aldi)
Halloween is over, Bonfire Night approaches, the nights are getting darker, and Christmas is upon us.
With just over 50 days to go, the shops are already dusting off Michael Buble and Mariah Carey’s festive hits, and some people have started on the decorations.
It’s also a time for seasonal ads on the telly, with the John Lewis 2025 advert expected in the coming days to herald the true countdown to Christmas.
We still don’t know exactly what song, artist or even story will be featured with this year’s ad, but the nation is waiting with bated breath.
From Sainsbury’s and Lidl to Aldi’s annual Kevin the Carrot adventures, we’ve already been brought the gift of seasonal commercials from some the UK’s leading supermarkets.
We’ve gathered together some of our favourites, so have a look and vote for your favourite further down the page – and stay tuned for more adverts to come.
Aldi
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For this year’s advert, Aldi has brought back Kevin the Carrot for another adventure, this time taking inspiration from Love, Actually.
The first of a trilogy of ads will hit TV screens for the first time this evening from 8:15pm, culminating in a momentous proposal to the character’s beloved Katie the Carrot – but the supermarket has unveiled a 10-second teaser to get everyone ready.
Aldi has also promised ‘two more adverts set to unfold throughout the festive period, promising further fun, surprises, and plenty of Aldi Christmas spirit’.
Sainsbury’s
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Sainsbury’s has reunited with Roald Dahl’s BFG again for 2025, after he appeared in last year’s festive advert.
This time round, he’s helping real life Sainsbury’s worker Annie protect the public from a 48-foot giant trying to steal everyone’s Christmas dinners.
The chain has teamed up with Comic relief to help distribute over five million meals to families battling food poverty, and the ad shines a light on the importance of good quality and affordable meals.
Radha Davies, the marketing director for Sainsbury’s, told Metro: ‘[The BFG] has really lovely characteristics. He’s sensitive and thoughtful and helpful and really positive. I think those are really wonderful qualities that everyone could do with more of.’
Asda
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Asda has gone for a different beloved literary character for its own adverts – none other than The Grinch.
Dr. Seuss’ green grump was most famously brought to life by Jim Carrey in 2000’s How The Grinch Stole Christmas, so the ad is a befitting tribute 25 years later.
Set to a new rendition of Let It Snow, the advert sees The Grinch struggling with the soaring cost of living before Asda’s prices offer a glimmer of hope.
Argos
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Argos have taken an imaginative route this year as The Inbetweeners star Simon Bird appears in a festive horror spoof.
Poking fun at preconceptions, the high street store is ‘just for toys’, the ad sees a dad taken captive by a doll and a dinosaur toy who make him drive to a magical showroom.
He manages to get everything he needs, and even impresses his wife in the process.
Smyths Toys
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Unlike Argos, Smyths’ Christmas advert is all about toys, as a curious boy called Sam tries to figure out what’s in a parcel with his name on.
He gets some help from the family dog and the Smyths Toys catalogue before finding his way to a superstore where he finds Toothless from How To Train Your Dragon.
The advert’s description read: ‘It’s a heartwarming, playful adventure that captures the magic of Christmas discovery and the joy of finding the perfect toy at Smyths Toys Superstores.’
Lidl
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Lidl has asked big question this year – why do we all love Christmas so much?
The child narrating the episode points out that ‘everyone’s a big less grumpy’ and selfish, instead enjoying the happy moments in life.
‘I think we love Christmas so much because we all want to make each other feel more loved,’ the child says. ‘I think every day has a lot to learn from Christmas’.
The supermarket is using its festive campaign to encourage people to ‘find the value in sharing joy by donating to Lidl’s Toy Bank’.
M&S
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Dawn French takes the lead in this year’s M&S advert, stuck in traffic as her Christmas spirit quickly evaporates.
Thankfully, a festive fairy is on hand to help, transforming one of the retailer’s lorries into a treasure trove of tasty treats for drivers to tuck into.
At the heart of the ad is a new range from celebrity chef Tom Kerridge, who make a cameo as a disgruntled driver watching the events unfold from further back in the queue.
What’s your favourite Christmas advert so far?
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Stay tuned for more adverts over the coming weeks as we get closer to Christmas!
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