Before her appearance on the ITV show, JoJo had recently sold her luxurious LA home. With the help of Chrishell Stause, the 22 year old sold her six-bedroom, seven-bathroom property for $4.1 million.
Viewers of Selling Sunset get a glimpse inside the 6,462 square foot residence, filled with mementos from JoJo’s early years in the entertainment industry, according to OK! She originally purchased the property when she was just 16, back in 2019. As Netflix viewers tour the performer’s former home, we take a look at her estimated wealth.
What is JoJo Siwa’s net worth?
JoJo reportedly has an estimated net worth of $20 million (£15.1 million), according to figures from Celebrity Net Worth. After her rise to fame on Dance Moms, she became known for her unique hair accessories.
These products turned into a massive merchandising business for the entertainer, bringing in over $80 million in revenue. In a 2023 interview with Howie Mandel, the performer reflected on the success of her venture.
“I started selling them when I was thirteen, so they’ve been in stores now for seven years,” she began. “And the success of it, really, it’s kind of crazy. Because we started selling JoJo bows on my own, just me and my team. The success of the JoJo bow is what drew Nickelodeon into my life. They saw that success and they were like ‘We want to be a part of this and make this an even bigger merchandise empire.”
The Gen Z star disclosed that “the bows have sold over $80 million,” with individual items priced between $5 and $14. In addition to her lucrative product line, JoJo reportedly earned a massive £400,000 for her Big Brother stint.
A source told The Sun: “US TV gigs generally pay a lot more than their UK counterparts, so JoJo’s team will expect a minimum amount of money on the table to even consider the offer from CBB bosses.”
Her additional television projects included Dancing With the Stars, which purportedly paid her £94,695 just for participating.
Furthermore, the media personality maintains a successful YouTube channel with over 12 million subscribers, alongside a recording career and more than 11 million social media followers – all adding to her substantial wealth.
