Published on
November 7, 2025
Evoking the spirit of an emerging global tourist center, Ho Chi Minh City will take center stage at the World Travel Market (WTM) London 2025, taking place at the ExCeL London Exhibition and Convention Center from 4-6 November 2025. For the occasion, the Department of Tourism for Ho Chi Minh city will conduct quarterly Ho Chi Minh city Tourism Department promoted a series of marketing campaigns aimed at emphasizing the value of Ho Chi Minh City, the largest metropolitan city in Vietnam, culturally, historically, and gastronomically, to improve its appeal to potential European and global tourists.
On the global tourism stage, Ho Chi Minh City is targeting tourists in the UK and the European continent. The event is an opportunity for tourists to see the citys potential in attracting and forming partnerships with people seeking to visit the city possess the prerequisites of tourists. The city‘s presence at the occasion serves to demonstrate their intention in the growth of the market in tourism and the growth of the industry of tourism industry.
Fostering Global Collaborations to Enhance Tourism
Winning More International Partnerships: Promoting Ho Chi Minh City Tourism at WTM London
In Ho Chi Minh City’s efforts to promote tourism to win more international partners, especially those coming from the UK and Europe, the city and the tourism promotion office, for the first time, attended the event with the Vietnam National Booth. In participating in WTM London, the city hopes to extend connections with travel, media, and tourism corporations to help the city brand itself to become a tourism destination focusing on the rich cultural, historical, and gastronomic tourism offerings for most tourists.
In the most recently published GTR from WTM London and the tourism promotion office, Ho Chi Minh City strengthens capabilities for international tourism by leveraging integration with travel businesses and tourism value chains and adapting the city’s competitive international tourism offerings and services.
WTM London 2025 Strategic Goals and Key Activities
Tourism activities for Ho Chi Minh City at WTM London 2025 focused on the city as an increasingly dynamic and multifaceted destination. To this end, several events were organized to interface with major international tourism actors, assess the appeal of Ho Chi Minh City as a tourist destination, and prepare the city for forthcoming anticipated developments. The strategic objectives behind the events were to strengthen partnerships with tourism stakeholders abroad and promote international interest in Ho Chi Minh City in a bid to enhance the city’s competitiveness.
By far, the most engagement for the city was received at the Vietnam National Booth, where Ho Chi Minh City showcased tourism products for the city to the event attendees. During the engagement, the city representatives drew attention to the historical and cultural diversity of tourist attractions and sites, as well as the city’s diverse culinary offerings. Outreach efforts promoted several of the city’s tourist attractions and highlighted the city’s potential tourist offerings for visitors to appreciate the range of experiences the city provides.
Another core event component involved the Ho Chi Minh City tourism delegation and the city’s planned tourism activities and offerings to respond to the needs of the European tourist market. This was achieved through engagement with travel businesses from the UK and overseas. The UNWTO and global tour operators were informed of the changes to Vietnam travel restrictions, which are likely to increase tourist numbers from the UK and Europe. Tour operators are most likely to promote travel to Vietnam as a destination when it is included as a special tourist attraction. The new changes offer great marketing and promotional initiatives to international tour operators to promote travel to Vietnam.
Building Relations and Discovering New Possibilities
At the WTM London 2025, representatives for the tourism sector in Ho Chi Minh City interacted with a diverse assortment of global actors, including leaders in tourism and media such as PATA (Pacific Asia Travel Association) and Lufthansa City Center. This helped in laying the groundwork for future collaboration and enhancement.
Not only did the Ho Chi Minh City delegation make efforts to build strategic partnerships with global travel companies, but they also made attempts to meet the increasing demand for green tourism and sustainable travel. The recent promotional activities for tourism in Ho Chi Minh City encourage sustainable practices, which are timely as the world shifts to eco-friendly travel options. This also integrates partnerships between the public and the private sector to establish Ho Chi Minh City as a Smart destination.
The New Tourism Potential of Ho Chi Minh City
During the event, Ms. Nguyen Cam Tu, Director of the Ho Chi Minh City Tourism Promotion Center, highlighted some of the changes being implemented in the city. Ho Chi Minh City has entered a new phase, with a much larger tourism space, new, innovative products configured specifically for British and European tourists. Ho Chi Minh City has also transformed from being exclusively a business city to becoming a city of diverse cultural offerings, authentic cuisine, and luxury and eco-sensitive travel. There is a growing emphasis on Ho Chi Minh City as a travel destination as well.
The tourism promotion program also had notable attendees, such as Mr. Ha Van Sieu, Vice Chairman of the Vietnam National Authority of Tourism, and key speakers on Ho Chi Minh City’s tourism potential and recent changes. City planners proposed new sites, innovative approaches to tourism-related infrastructure, and the integration of green tourism initiatives.
Growing Demand for Ho Chi Minh City as a Global Travel Destination
In recent times, Ho Chi Minh City has been recognized as a travel destination, attracting many international visitors, which has been a result of a digital shift in the promotional activities of tourism, enhanced visitor support, and the city’s overall dedication to sustainable development. New initiatives and the city’s ongoing development are testaments to the growing demand and the new programs being introduced to the city.
Strategically digitalizing tourist services, such as online tourism, travel software, and booking systems, is facilitating international visitors to plan and use their vacations. The city has also continued to compete and adjust to the international tourism market, as claimed by innovation adoption. Due to the overall boost in worldwide tourism and the recent relaxation of visa requirements for Vietnam, Ho Chi Minh City is expected to attract more tourists from Europe in the next few years.
Looking Ahead: Ho Chi Minh City’s Tourism Future
During the World Travel Market in London, Ho Chi Minh City established many new partnerships. The new knowledge from London will help the city fulfill its objective of developing and sustaining Ho Chi Minh City’s tourism toward caring for the travelers, encouraging Ho Chi Minh City’s tourism, and lifting the care for cultural tourism diversity. Ho Chi Minh City looks to and embraces the essence of flexible tourism and positive multiculturalism for its travelers. With the dedicated care and effort from Ho Chi Minh City, the city will achieve positive progress toward the expanded flexible care tourism goals outlined for the city during the Travel Market.
