Tiffany&Co returns to the movies. After having been the object of desire of Audrey Hepburn in Breakfast at Tiffany’s, the LVMH Group-owned brand has become the first jewelry brand to partner with Netflix, on the occasion of the premiere of the new Frankenstein movie. In addition, the group has carried out a display of the jewelry used in the film, setting its New York flagship store in pure Halloween style.
In its flagship store located at 727 Fifth Avenue in New York, Tiffany & Co has displayed five immersive window displays that reimagine scenes from the new Netflix installment, imbued with art and theatrical magic, a dialogue between film culture and the maison.
The selection of jewelry and objects, belonging to the firm’s archive, has amounted to 27 pieces, five of which were designed especially for this production, worn by the leading actress Mia Goth and Charles Dance himself, who plays Leopold Frankenstein. Directed by Guillermo del Toro, Frankenstein will be released globally on November 7th.
Tiffany &Co opened the doors of its flagship store in Milan inspired by Breakfast at Tiffany
Tiffany & Co and Netflix will continue with the universe that encompasses the new installment of the platform with an exhibition at The Old Selfridges Hotel in London. Under the name Frankenstein: Crafting A Tale Eternal, the exhibition can be visited until November 9th.
In Europe, the jewelry firm has deployed its network of stores in the last year, landing in Milan with the largest flagship store in the region. The space, located in the Quadrilatero della Moda, in the historic Palazzo Taverna, has an area of 130,000 square feet.
The boutique stands as a tribute to Milan’s artistic and cultural heritage. Designed by renowned architect Peter Marino, the store combines neoclassical elements with contemporary interventions, such as a sculptural staircase inspired by “Breakfast at Tiffany’s” and Murano glass showcases based on designs by Gio Ponti.
