Marbella’s high-end property market is holding firm despite a broader cooling in global real estate, with agents reporting that transaction volumes in the first half of 2025 exceeded the same period in 2024 and prices have doubled over the past seven years.
Strong international demand, led by buyers from the UK, Germany, the Netherlands and Nordic countries, continues to focus on the Costa del Sol city’s most coveted postcodes, keeping quality listings scarce and competition elevated.
Local market specialists say the appeal is twofold: lifestyle and investment.
Marbella offers a mix of beach and mountain settings, low-rise whitewashed neighbourhoods and an established hospitality scene, from golf courses to beach clubs and high-end dining.
Proximity to international airports and year-round services add to the draw, while a professionalised agency sector has helped funnel demand into a smaller pool of premium stock.
Supply remains the constraint, according to Euro Weekly.
Despite Marbella’s prominence within the Costa del Sol, exclusivity of location and limited new product mean buyers face fewer options at the top end; a dynamic that has supported values and shortened decision timeframes for best-in-class homes.
The Golden Mile retains its status as the city’s flagship strip, with Nueva Andalucía, Las Chapas and El Rosario also attracting steady interest.
Agents expect the trend to persist into 2026, citing ongoing cross-border appetite for lock-up-and-leave apartments and modern villas with strong amenities.
With lifestyle buyers and investors alike still targeting the area, and little sign of a meaningful lift in prestige-grade supply, Marbella’s upper tier looks set to remain one of Europe’s most resilient luxury pockets.
