Taylor Swift drops ‘End of an Era’ docuseries trailer with backstage secrets, Travis Kelce
The newest trailer for Taylor Swift six-part docuseries dropped giving a 2:32 behind-the-scenes sprint through one of the most lucrative tours in music history and featuring interviews from the pop star, mom Andrea Swift and fiancé Travis Kelce.
The clip, which aired first on “Good Morning America” on Nov. 13 before blanketing social media, finds Swift pulling the curtain back on the production and planning of the Eras Tour.
“I came up with the idea for the Eras Tour about two years before the tour started,” Swift says. “I wanted to over-serve the fans in terms of the amount of songs they were going to hear and how far I was going to push myself.”
Swift shimmies out of her “Tortured Poets” cape dress and jumps on a production lift to speed from one end of the stage to the diamond where she changed every night into a “Midnights” corset and feathery jacket.
Her three-hour juggernaut grossed more than $2 billion and united more than 10 million fans across five continents.
“My main goal is to give something to the fans that they didn’t expect,” she says.
Watch Taylor Swift trailer for Eras Tour docuseries
The trailer shows how the entire process came together, from early rehearsal scenes long before her first concert in Glendale, Arizona, to polishing choreography and staging inside stadiums.
Back-up dancer Whyley Yoshimura says, “I have never seen the boss with this much passion about their job.”
It also spotlights the blossoming relationship between Swift and Kelce.
“He brings a lot of happiness,” Andrea Swift says.
In one moment filmed in the car, Swift calls the Kansas City Chiefs tight end on speakerphone.
“We basically have the same job,” she says. “You’ve got teammates, I’ve got teammates,” Kelce shoots back.
“You’ve got Coach Reed, I’ve got my mom,” she says sending both into laughter.
The six-part series, streaming Dec. 12 on Disney+, leans into a theme that threads throughout the new footage: the tour wasn’t just spectacle; it was a unifying and communal experience for Swift, her team and her fans.
“This show created a bonding experience for like 70,000 people all at once,” she explains to the magnitude of millions of friendship bracelets being traded globally.
Special guests are also poised to appear. In one of the trailer’s most charming moments, Swift reveals how she recruited Sabrina Carpenter for a surprise cameo in New Orleans.
“Why aren’t you here with us?” Swift asked in front of the Oct. 26, 2024 crowd at the Caesars Superdome.
“I’m somewhere where everyone is screaming so loud,” Carpenter says.
“I love having a good secret,” Swift admits.
One constant across all 149 shows was the acoustic set, where Swift performed a surprise song or mashup on guitar followed by another on piano. The trailer’s final scene shows Swift explaining her ambitious final-night mashup to her mom at BC Place in Vancouver.
“So it goes ‘New Year’s Day’ verse and chorus, ‘Manuscript’ bridge into ‘Long Live’ bridge,” Swift says, “into the down verse of ‘Long Live,’ into ‘Hold on to the memories they will hold on to you,’ into ‘Long Live’ chorus but slowed down to halftime, ‘New Year’s Day’ chords underneath it, into the last verse of ‘The Manuscript.’ “
Andrea replies, “That’s complicated.”
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