A transport enthusiast, a beauty advocate and a mum teaching people how to raise an autistic child were among the winners of the second annual TikTok awards.
Hosted by TV presenter Aj Odudu at Magazine London, awards were handed out in 12 categories including fashion, travel, food and education.
And Taking home the coveted prize of creator of the year was Max Klymenko, who is best known for his career ladder series which he says is the most popular non-animated show in the world.
In case you’ve not seen it, Max sets up his stepladder in various public spaces and invites passers-by to join him standing on the ladder while he tres to guess their career with a series of yes/no questions.
Max came to the UK from Ukraine 14 years ago and said the reason he started creating content was because he found it impossible to get a job to get his own career going.
“I had a lot of anxiety and stress around finding a job so I created videos helping people know what jobs were available to them.”
Gold ladder in hand, Max, who has 8.5 million followers on TikTok, dedicated his award to his grandma in Ukraine who “has no electricity to follow along”.
“I’m calling her right after this,” he said, explaining that she used to log-in from different TikTok accounts when he first started creating content so it looked like he had more views.
The 29-year-old, who accepted his award from last year’s winner Kyra-Mae Turner added that he was grateful his content was being recognised because “everything you see when you scroll on the toilet or in bed takes hours to make”.
The nominees have a combined follower count of more than 83 million and the winners were voted for by five millon people on the app.
