A decade after scripting election victories for others, former poll strategist Prashant Kishor entered the fray himself with his Jan Suraaj Party, aiming to break Bihar’s decades-old bipolar pattern. His spectacular failure show the limits of a political start-up
Once the mastermind behind successful campaigns for Narendra Modi in 2014, Nitish Kumar in 2015, Amarinder Singh in 2017, and Mamata Banerjee in 2021, former poll strategist Prashant Kishor this time crafted an election strategy for himself — promising an “alternative” vision for Bihar to its 7.4 crore voters.
