Being one of the biggest names in gaming also allows Activision to attract some big-name talent to Call of Duty projects.
For Black Ops 7, that includes Kiernan Shipka, best known for her role in Netflix’s Chilling Adventures of Sabrina, and This Is Us star Milo Ventimiglia.
Kiernan tells BBC News she’s aware of Call of Duty’s huge profile, and the expectations of its fans.
She says being involved was “honestly more exciting than anything.”
“I love a fandom,” she says.
“And I think that when something over time garners such passion from fans, that means you’re stepping into something really cool.
“The reaction is going to be what the reaction is going to be.
“If I let that stuff in, that’s not a good thing.”
As someone who played Call of Duty when he was younger, Milo says he’s also aware of the standards fans have.
“I mean, I hope I don’t muck it up for anybody,” he says.
Asked whether he thinks players are getting “fatigued” with the annual series, he says Black Ops 7 won’t disappoint.
“I think this one just blows the others out of the water completely in the storytelling and where we go,” he says.
