Guess is about to turn 45, and it’s celebrating in style. In advance of its milestone birthday next year, the brand—known for its all-American style and iconic ’90s ads filled with supermodels—threw a major event in Morocco, the birthplace of its co-founder and chief creative officer, Paul Marciano, that brought 800 people from over 100 countries to Marrakech. Guests included fashion editors from around the world and an endless list of international talent, including Chiarra Ferragni, Leonie Hanne, Lea Elui, Lauren Wolfe and more.
Organized as a global conference titled One World, One Brand, the event was curated with an eye towards luxury from start to finish. Guests were housed at La Mamounia Hotel, where they found their hotel rooms decorated with lifestyle products from Guess such as pillows, candles, and travel accessories. At an over-the-top runway show held under the stars at the 16th century El Badi Palace, the brand unveiled its spring and pre-fall 2026 collections, along with iconic archive pieces and an exclusive Marciano by Guess capsule collection created especially for Marrakech. The celebrations continued with a standout visit to The White Camel, a luxury camp in the Agafay Desert, which the brand has taken over for the rest of the fall 2025 season.
The trip offered so much creative inspiration, from the locally-crafted pieces in the souks to meals in the heart of the city square in the Medina in Jemaa el-Fnaa. Below, I’ve laid out my ideal packing list for the Moroccon trip of a lifetime, inspired by my recent travels and trends from the Guess Spring 2026 runway show.
For a Day of Lounging at La Mamounia Hotel
Jaclyn Alexandra Cohen
La Mamounia Hotel, with Guess pillows and Guess room candle
La Mamounia is located close to the souk if you have an urge to shop (which I did as soon as I arrived), but you could also spend the whole day getting lost there. The hotel’s property has so much to explore, including over five restaurants, four bars, two tearooms, and a beautiful pool and spa, with shops throughout. Grab a paisley dress and straw bag and you’ll fit right in.
Guess Venere Large Woven Tote
Guess Sana Paisley Burnout Dress
Now 30% Off
Guess Blossom Square Plastic Sunglasses
Now 30% Off
Guess Luxury Crest Candle
Now 50% Off
Guess Porcelain Square Plate
Now 50% Off
For Dinner Under The Stars in Marrakech
Lean into the neutral tones of the desert and the city’s history of artisanal craftsmanship with a knit crochet dress with warm hues. Or, for a more minimalist approach, try a textured white dress or tailored trousers with a matching vest or softly patterned top. All of these options look best with strappy flat sandals and classic gold jewelry such as a collar necklace and hoop earrings.
Guess Eco Melissa Printed Shirt
Guess Autumn Fearne Maxi Dress
Now 50% Off
Guess Clarise Lace Dress
Now 50% Off
Guess Eco Theoline Perfect Vest
Now 30% Off
Guess Eco Theoline Perfect Pants
Now 30% Off
For a Glamorous Evening Out
Celebrate the vibrant colors of Marrakech with a glamorous pop-of-color dress. Guess’s spring 2026 collections had statement dresses throughout, all styled with beautiful gold accents. Pare back your statement with a minimal gold bangle bracelet and strappy sandal heel, with a bag covered in gold palettes to take you dancing into the night.
Guess Gold-Tone Pavé Bangle
Now 30% Off
Guess Holiday Shine Top-Handle Pouch
Now 30% Off
Guess Spring Knotted Stiletto Heels
Now 30% Off
For a Luxurious Day in the Desert at the White Camel
Courtesy of Guess and Jaclyn Alexandra Cohen
Grab a sleek white one-piece swimsuit with a matching set kimono and pants with a straw hat for a beautiful day in the sun in the Agafay desert. The property has endless experiences, spa packages, and dining choices to let you live your best glamping life.
Guess Rene Fedora Hat
Now 50% Off
Guess Long Silk-Blend Kimono
Now 50% Off
Guess Printed Silk-Blend Chiffon Pants
Now 49% Off
Guess Bandeau One-Piece Swimsuit
Now 50% Off
Guess Silvana Quattro G Scarf
Now 30% Off
See more of Guess’s spring 2026 and pre-fall 2026 collections below, as well as the exclusive Marciano by Guess capsule collection. All will be available to shop starting in February 2026.
Guess & Marciano Spring/Summer and Pre-Fall 2026 Runway
Open Gallery
