This year marks 15 years since its first journey
The O’Brien family at the Coca Cola Truck(Image: Colin Lane/Liverpool Echo)
The Coca-Cola Truck has announced a new Christmas tour with 15 locations set to be announced on the list. The bright red, light-covered vehicle travels across the UK each year, giving fans a taste of Coca-Cola’s products while spreading festive cheer in the run-up to the holidays.
Marking 15 years since its first journey, this year the tour will visit 15 locations across the nation, inviting everyone to “Refresh Your Holidays”. In the spirit of the season, Coca-Cola will continue its partnership with FareShare, the UK’s leading food redistribution charity.
To celebrate the truck’s return, Coca-Cola will make a direct donation to FareShare, equivalent to 1m meals, supporting their vital work in getting good-to-eat food to those who need it most across the country.
Coca-Cola is also partnering with Tesco to spread festive goodwill through the meal deal. For every Tesco Festive Meal Deal purchased with any 500ml Coca-Cola drink, Coca-Cola Europacific Partners will donate 20p to FareShare.
This year’s Coca-Cola Christmas campaign will also include:
- New Festive Packaging: For 2025, both Coca-Cola and Diet Coke packs will feature brand-new Christmas designs, adding an extra festive touch to the holiday line-up.
- On-Pack Prizes: The new festive packs will feature a promotion inviting fans to scan on-pack QR codes for the chance to win incredible prizes and festive surprises.
Elodie Peribere, senior marketing director for Coca-Cola Great Britain and Ireland, said: “Coca-Cola remains synonymous with Christmas, and we’re delighted to bring back our iconic Truck Tour.
The Coca Cola Truck during its visit to Liverpool(Image: Colin Lane/Liverpool Echo)
“This year, we’re encouraging everyone to ‘Refresh Your Holidays’ and take a well-deserved pause to create uplifting moments with loved ones.
“Our continued partnership with FareShare, with our donation equivalent to 1 million meals, is incredibly important to us, and we hope to make this Christmas a little more meaningful for thousands of people across the country.”
The 15 locations included on the tour schedule are yet to be confirmed. After a six-year break, the Coca-Cola Truck made its grand return to Liverpool’s Paradise Street in 2023, having previously appeared in Williamson Square.
Last year, the famous truck returned once again on December 5, this time setting up at a new location outside the Burger King opposite New Mersey Retail Park in Speke.
In a national first, the Coca-Cola Truck made a second Liverpool stop the following day, December 6, at Liverpool ONE.
Crowds gathered to catch a glimpse of the festive favourite, singing carols as they queued.
During its 48-hour stay, visitors enjoyed giveaways, competitions, and plenty of Christmas spirit.
