While there are a plethora of shopping events throughout the year, Black Friday typically brings the steepest savings of them all. This year, it seems like retailers are starting the main holiday shopping event earlier than ever. Amazon is the latest retailer to announce a Black Friday sale event, and it starts an entire week before Thanksgiving. So, that means you have even more time to save ahead of the holiday rush and knock out your holiday shopping.
When does Black Friday start on Amazon?
This year, Amazon is hosting “Black Friday Week,” kicking off savings on Thursday, Nov. 20, at 3 a.m. EST and running through Cyber Monday on Dec. 1. According to the retailer, shoppers can expect new deals to drop daily across categories, including tech, toys, beauty and more.
While we still have a couple of weeks to wait, we’re spying early deals that you can shop now. And since Black Friday is known to be the biggest savings event of the year, you may want to snag items now before they sell out.
Below, we’re rounding up our favorite early Black Friday deals worth grabbing right now, from discounts on Apple AirTags to Lego sets to holiday decor.
Best early Amazon Black Friday tech deals
Keep track of your keys, wallet, luggage and more through the Find My app with the help of this AirTag.
Connects to: iPhone or iPad
AirTags are the perfect stocking stuffer for teens and adults to keep track of their valuables. Ahead of Black Friday, you can score one for less than $20.
The next generation of the bestselling 4K streaming stick boasts superior performance and access to over 1.5 million movies and TV shows.
Storage: 8 GB | Supported picture quality: 4K Ultra HD
Prefer to use streaming services over cable TV? Amazon’s streaming device can connect to a multitude of platforms for your viewing pleasure. Ahead of Black Friday, select Amazon devices are marked down for up to 50% off.
Cutting the cord? These wireless headphones offer up to 40 hours of battery life.
Colorways: 4 | Battery life: Up to 40 hours | Connectivity: Bluetooth or Type-C USB cable
Wireless headphones can be pricey, so the 50% discount on this model is splendid. It boasts an impressive battery life and can recharge in as little as five minutes for an additional two hours of listening time, per the brand.
Keep your phone charged wherever you go.
Colors: 6 | Cable types: 4 | Battery capacity: 20000 Milliamp Hours
If you know someone who is always in need of a charge, this highly-rated power bank is 25% off. Reviewers say they can get several recharges out of the battery until it needs to be recharged itself.
Great deal
This tablet has improved performance, is family friendly and has fast speed connectivity per the brand.
Colors: 3 | Display: 10.1 inches | Battery life: 13 hours | Storage: 32, 64 GB
Don’t miss out on this 50% off deal on the Amazon Fire 10 tablet. It does everything from streaming to video calling to e-reading.
Get unbeatable sound quality and superior comfort.
Colors: 4 | Features: Built-in microphone, long-lasting battery life
If you want more of a luxe set of headphones, upgrade to a pair of Beats Solo on-ear headphones. They feature up to 50 hours of playtime and a quick charge, per the brand.
More early Amazon Black Friday deals on tech and gadgets:
Best early Amazon Black Friday beauty deals
Designed with an ergonomic grip, this brush is suitable for all hair types and can be used on wet or dry hair.
Colors : 3 | Best for: All hair types
“Detangling has always been one of those frustrating parts of my routine, but this brush makes it so much easier. The bristles are soft and flexible, so they move through my hair without pulling or causing breakage,” wrote one Amazon reviewer.
This budget-friendly concealer erases the look of dark circles and has over 14,000 five-star reviews on Amazon.
Size: 0.2 oz. | Key ingredients: Glycerin
Those who look like they need a good night of sleep (or several) swear by Maybelline’s top-selling “micro-correcting” concealer for their dark circles. You’re in good company if you decide to stock up; over 10,000 concealers have been purchased in the last month on Amazon.
Moisturize your entire body with this gift set that comes with products for your lips all the way to your feet.
Includes: Foot cream, two varieties of hand cream, hand salve, cuticle cream and lip balm
Stay moisturized from your nail tips to your toes during peak dry skin season courtesy of Burt’s Bees. This travel-friendly giftable set is currently 30% off, so you’ll be securing all kinds of creams and salves for practically nothing.
Nourish dry skin and diminish visible signs of aging with daily use of this affordable moisturizer.
Award: Best value moisturizer | Score: 5/5 | Size: 1.7 Ounces | Key Ingredients: Pro-retinol, vitamin C, hyaluronic acid
A mainstay in beauty cabinets across several generations, L’Oreal Paris is renowned for their targeted formulation and transformative results after just a couple of weeks of consistent use. Their famed Revitalift moisturizer, currently 40% off ahead of Black Friday, was a winner in Shop TODAY’s inaugural Mature Beauty Awards this year!
The toothbrush provides a powerful yet gentle cleaning action that removes plaque and other grime.
Colors: 3 | Battery: Wireless chargeable
Elevate your daily oral hygiene with this affordable electric toothbrush. According to the brand, this sonic toothbrush is clinically proven to remove up to 7x more plaque than a manual toothbrush.
This hairdryer is compact and provides fast drying and frizz-free results.
Colors: 9 | What’s included: Concentrator, comb nozzle and diffuser attachments
Score 26% off on this Shop TODAY award-winning brand. This compact hairdryer has three temperature settings and claims to dry your hair two times faster.
This simple oral care upgrade can help with a clean mouth and healthy gums, according to experts.
Considering upgrading to a water flosser? Experts we spoke to say it’s worth the investment to help “improve overall oral health.” This rechargeable model offers up to 45 seconds of flossing time and reviewers say it can hold a charge.
More early Amazon Black Friday deals on beauty products:
Best early Amazon Black Friday home deals
Helping to reduce hair breakage, these satin pillowcases are an extra level of luxury.
Award: Best satin pillowcase | Colors: 36 | Sizes: Standard, Queen, King
The brand says a satin pillowcase has a variety of hair and skin benefits with its breathable fabric, from reducing hair breakage to preventing sleep lines.
We Love It for: The at-home barista.
Included: 15 serving pouch of organic matcha latte mix, electric whisk, steel sifter and scoop, handbook with instructions
If you’ve been casually wanting to switch from drinking coffee to matcha, consider this your sign to make it one of your 2026 resolutions. This Shop TODAY Gifts We Love award-winning starter set equips you with everything you need to make the perfect latte.
This mini waffle maker is compact and easy to store.
Colors : 4 | Key features: Flips vertical to store, ceramic plating
Whip up your favorite waffle recipes without the mess! This waffle maker is easy to use, provides even heating and is under $20.
Keep your drinks colder for longer with this customer-loved tumbler.
Colors: 20+ | Sizes: 20, 30, 40 oz.
It’s no secret that people are obsessed with Stanley cups and this version is great for those always on the go. It’s spill-proof design featured a lid that you just flip up to sip and snap shut for a leak resistant seal.
This compact rolling suitcase is perfect for any trip, no matter how long or short.
Colors: 13 | Size: 18.25″ x 14″ x 10″
Built to withstand daily wear and tear, this SwizzGear luggage features a sturdy ABS construction that ensures long-lasting durability without compromising on style.
This 6-foot-tall pre-lit artificial tree comes with 400 white lights for an easy setup.
Height: 6 feet | Weight: 12.5 lbs.
If you’re looking to start decorating for the holidays, now’s your chance to score deals on artificial trees. This option comes with pre-installed lights, saving you time on tedious decorating tasks.
According to the brand, this air fryer is quiet and can air fry, roast, bake, broil, dehydrate and more while using less oil than the regular fryer. Great for those looking to declutter their kitchen counter.
Cooking options: : 9 | Capacity: : 6 quarts | Dishwasher-safe? : Yes
For Shop TODAY’s Ranked series, this air fryer was our best overall pick for its easy-to-read settings and “produced the best looking chicken.” Score it now while it’s 25% off.
This countertop appliance was designed to optimize counter space and brew several different kinds of coffee.
Colors : 3 | Capacity : 66 oz. | Brew Sizes: 6, 8, 10, or 12 oz. cup
Committing to making coffee at home? Snag this brewer for 43% off ahead of Black Friday and make hot or iced coffee on your own time.
More early Amazon Black Friday deals on home essentials:
Best early Amazon Black Friday fashion deals
Coming in a set of three, these dainty earrings are plated with 14 karat gold.
Amount: 3 pairs of earrings | Color and style options: 22
This affordable earring set comes with two sets of huggie earrings and glitzy studs that you can mix and match with multiple piercings, or wear alone for different occasions.
A comfy pajama set designed with breathable and stretchy fabric. Plus, it’s tag-free.
Colors: 9 | Fabric: 61% polyester, 35% rayon, 4% spandex | Sizes: S-4XL
With the sun setting before 5 p.m., a pair of cozy pajamas makes the perfect gift (and a little treat for yourself, too). This short-sleeve set from Fruit of the Loom is an impressive 57% off right now.
We Love It for: Maximum comfort.
Colors: 4 | Material: 99% recycled polyester | Shoe size: 5-10
Whether you’re loading up on stocking stuffers or just replenishing your sock drawer for the winter, you’ll want to snag a couple pairs of these award-winning chenille socks while they’re 34% off.
These suede boots are a must-have style for the winter season.
Sizes: 5-11 including wide | Colors: 7 | Material: Suede, faux fur, memory foam
Cozy booties are a must to keep warm, comfortable and stylish this season, and these bestselling boots check every box. The brand offers seven colors starting at 31% off.
This fashion-forward pair of jeans comes with a tummy-panel for maximum comfort and flattery.
Colors: 18 | Sizes: 24-40; also available in short and plus sizes | Fabric: 80% cotton, 19% polyester, 1% Lycra®
There’s never a bad time to grab jeans on sale — and we think this 40% markdown is the perfect excuse to shop. This flattering style is available in regular and plus sizes and in several different washes.
Colors: 11 | Material: 100% leather
It’s not everyday that you see Michael Kors for nearly 50% off. This versatile pouchette can be used during the day or for a fun night out on the town.
More early Amazon Black Friday deals on clothing and accessories:
- 50% off Michael Kors Jet Set Crossbody Bag
- 33% off Casio MQ24 Series Watch
- 40% off Kidmi Suede Clogs
- 50% off Amazon Essentials Cotton Jersey Boxers
Best early Amazon Black Friday toy deals
This nostalgic toy is the perfect stocking stuffer. The new generation can learn a thing or two from taking care of their adorable virtual pet.
A dream tent for kids to play, read and relax.
Size: 48″D x 48″W x 52″H | Weight: 3.6 pounds
Help little ones build the play space of their dreams with this princess-themed house tent. It even comes with fairy lights for an extra touch.
Once built, The Creeper stands at 8 inches tall.
Lego count: 665 | Age recommendation: Ages 10 and up
The Minecraft-obsessed kid will love this build set from Lego. The finished product features movable legs and a hidden compartment. If they’re not a gamer, though, there’s plenty of other Lego sets on sale during early Black Friday deals!
Bestseller
This popular STEM toy helps build fine motor skills.
Count: 32 pieces | Ages: 3+ | Includes: Squares (2 large, 14 small) and triangles (8 equilateral, 4 right, 4 isosceles)
Magna-Tiles are always a popular STEM gift for youngsters working on their fine motor skills through hands-on play. Their original 32-piece set has remained a bestseller ever since they launched, and now you can secure it for 30% off ahead of Black Friday.
New launch
This soft, plush doll is perfect for little American Girl fans.
Ages: 18 months +
You wouldn’t think that some of the year’s hottest toys would be available on deal during Black Friday, and yet! American Girl recently released a new line of plush dolls of classic characters like Kirsten, Addy, Molly and more, and now you can score them for 30% off.
This balance bike allows little kids to safely move and get the feel of a real tricycle and bike.
Colors: 6 | Age recommendation: 2 to 5
Introduce little ones to bike riding with this balance bicycle. The difference? Instead of pedaling, they use their legs and balance to walk around on it. It even comes with a cute plush toy to ride along with.
More early Amazon Black Friday deals on hot holiday toys:
Frequently asked questions
Do you need to be a Prime member to shop Amazon’s Black Friday deals?
Generally, you do not need to be a Prime member to enjoy Amazon’s Black Friday and Cyber Monday deals. However, Prime Members will have access to exclusive deals as well as free and fast shipping, according to the retailer.
You can become a Prime member at any time, and some may be eligible for a 30-day free trial.
How we chose
Our Shop TODAY editors and staffers combed through thousands of products on Amazon ahead and during Black Friday and Cyber Monday to determine the absolute best deals during the holiday shopping event. To select products, we identify expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors such as a high average rating (over four stars), the number of verified shopper ratings (over 1,000), and specific user feedback.
The goal of our content is to provide a service and inform readers who are seeking the latest products to enhance their lives. Items are sold by the retailer, not TODAY. Pricing and availability are accurate as of publish time.
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