Fairfest Media Expands Its Global Influence by Acquiring WTE Miami, Signaling a New Era of International Collaboration in the U.S. Travel Market
Published on
November 18, 2025
In a strategic move to enhance its global influence, Fairfest Media has acquired WTE Miami, marking a pivotal moment in its ongoing international growth. The announcement was made at the WTE Miami 2025 event, which took place at the Miami Beach Convention Center. This acquisition strengthens Fairfest’s presence in the U.S. and solidifies its position as a key player in the global travel and tourism trade show industry.
Broadening Fairfest’s Global Influence
Fairfest’s acquisition of WTE Miami represents a significant step in the company’s effort to expand its footprint in key markets. Since its launch in 2022, WTE Miami has emerged as one of the most influential travel trade shows in the United States, attracting key stakeholders from around the world, including tourism boards, airlines, and travel professionals from the Americas, Europe, and the Caribbean. The event has already established itself as a vital space for networking and collaboration within the travel industry.
With support from Miami International Airport, Miami-Dade County, and the Greater Miami Convention & Visitors Bureau, WTE Miami has rapidly gained momentum, attracting major exhibitors such as American Airlines, Avianca, Delta Air Lines, and FrenchBee, alongside destination partners from regions like the Bahamas, Spain, Jamaica, Colombia, Mexico, and Ecuador. This diverse participation underscores the event’s importance as a dynamic platform for business development and global industry engagement.
WTE Miami 2025: A Milestone Event
The 2025 edition of WTE Miami set new records, with over 300 exhibitors and more than 3,500 travel industry professionals attending. The event’s growth reflects its increasing prominence as a leading business-to-business travel trade show. Hundreds of hosted buyers were in attendance, further reinforcing the event’s role as a major hub for deal-making and industry connections.
As WTE Miami continues to grow, its ability to bring together key players from across the travel sector has positioned it as an essential platform for fostering new partnerships and expanding global business opportunities. The increase in participation from U.S. travel associations and consortia also highlights the event’s growing relevance in shaping the future of the global travel industry.
What’s Next for WTE Miami?
With the acquisition now complete, Fairfest is looking ahead to the 2026 edition of WTE Miami. Set for 27–28 October 2026 at the Miami Beach Convention Center, the event is set to double in size, offering more B2B networking opportunities, expanded exhibitor ROI, and increased media exposure. Fairfest’s goal for the 2026 edition is to continue leveraging Miami’s growing stature as a key global travel hub, attracting even more international participants.
The 2026 event will be designed to enhance the global reach of WTE Miami, creating a dynamic platform for industry leaders to engage with emerging markets and forge valuable business relationships. By expanding its scope, Fairfest aims to provide an even greater return on investment for exhibitors and offer a broader range of opportunities for all attendees.
Strategic Significance of the Acquisition
The acquisition of WTE Miami holds substantial strategic value for Fairfest Media, further cementing its position in the world’s largest travel market. With this acquisition, Fairfest now controls one of the U.S. travel sector’s most prominent trade shows, setting the stage for significant growth in 2026. The event is expected to experience a 100% growth in size and scope, providing new opportunities for exhibitors and increasing its appeal to a global audience.
The integration of WTE Miami into Fairfest’s portfolio offers a unique opportunity to tap into the synergies between the company’s global network and the established presence of WTE Miami in the U.S. This will allow Fairfest to bring even more value to its international clients and help shape the future of the global travel trade sector.
A Network of Global Tourism Leaders
Fairfest Media has built an extensive network of partnerships with tourism boards, national tourism organizations, and leading travel brands from over 80 countries. The company has long-standing relationships with major global tourism bodies, including Atout France, the Italian National Tourist Board, Visit Qatar, PROMPERU, Tanzania Tourist Board, Tourism Malaysia, and the Japanese National Tourism Organization, among others. These relationships have been pivotal to Fairfest’s success and growth.
By incorporating WTE Miami into its global portfolio, Fairfest continues to strengthen its relationships within the travel and tourism industries, further positioning itself as a leader in the international trade show sector. The company’s ability to attract major international players to its events makes it a key driver of business in the global tourism and hospitality sectors.
Miami: A Global Travel Hub
The acquisition of WTE Miami also reinforces Miami’s position as a critical hub for global travel and tourism. Miami’s unique position as a multicultural gateway in South Florida, coupled with its growing influence as a global destination, makes it the ideal location for an event of this scale. As WTE Miami continues to grow under Fairfest’s guidance, the city will remain a vital center for travel commerce, offering unparalleled opportunities for business development and industry collaboration.
Looking toward the 2026 edition, WTE Miami is poised to further enhance Miami’s role in the global travel landscape, providing even greater opportunities for industry professionals to connect and expand their businesses in the international market.
