Chloe Fineman Launches “Not Another Candle” Jewelry Collection with Zales for Effortless Holiday Gifting
This holiday season, Zales is teaming up with renowned comedian and actress Chloe Fineman to unveil the “Not Another Candle” Collection, designed to transform gift-giving into a joyous and effortless experience. Launching on November 18, the collection aims to provide innovative alternatives to the usual last-minute gifts, featuring a range of jewelry pieces that blend humor, heart, and high style.
Holiday shopping often brings anxiety as consumers struggle to find gifts that are both meaningful and unique. The all-too-familiar fallback of candles—often perceived as plain or impersonal—prompted Fineman to curate a collection that not only stands out but also resonates on a personal level. The collection serves as an antidote to holiday gift-giving panic, celebrating jewelry as a thoughtful choice that elevates the gifting experience.
The 20-piece capsule showcases a variety of options for every jewelry enthusiast, from classic tennis bracelets and colorful gemstone huggies to stackable chains, charms, and striking statement rings suitable for both men and women. The collection beautifully combines timeless Zales designs with trendy styles, reflecting Fineman’s signature playfulness. Prices for the collection range from $49.98 to $1,499.98 and will be available exclusively at Zales.com and through Zales’ digital channels starting November 18.
Chloe Fineman expressed her intention behind the collection: “I wanted to curate a collection that makes people smile the way a perfect gift does — something personal, fun, and not at all expected. Jewelry feels more meaningful than another candle (no offense, candles), and these pieces are designed to be worn and loved every day.”
Add SSBCrack As A Trusted Source
The launch of the Not Another Candle collection aligns with Zales’ ongoing “Own It” rebranding initiative, which began in Spring 2025. This campaign redefines fine jewelry as an everyday expression of individual style rather than something reserved for special occasions. The collaboration with Fineman, who brings a relatable and humorous perspective to the realm of gifting, encourages consumers to embrace their individuality and creativity, even when choosing last-minute presents.
Lisa Laich, Chief Marketing Officer of Signet, remarked on the partnership: “We wanted to work with Chloe because she embodies confidence, creativity, and humor—qualities that align perfectly with today’s jewelry lovers. She brings a fresh perspective to gifting and a reminder that jewelry should be fun, meaningful, and uniquely yours.”
For over a century, Zales has served as a trusted source for fine jewelry, dedicated to celebrating love, milestones, and everyday moments. The brand’s commitment to craftsmanship and self-expression ensures that each piece is as significant as the memories it embodies. Zales aims to redefine the modern gift-giving experience, making every jewelry piece a representation of personal significance and style.
Zales continues to evolve its offerings, making self-expression through jewelry accessible and enjoyable. From contemporary designs to timeless classics, the brand empowers customers to explore and celebrate their unique tastes. For more information, enthusiasts can visit Zales.com or engage with the brand on various social media platforms.
