Ferrero Canada is making a major play in the sports marketing arena with the announcement of its first-ever multi-brand national sports partnership—a three-year deal with Canada Soccer.
Canada Soccer and Ferrero Canada will work together to continue driving the growth of, and cultivating passion for, soccer in Canada by building affinity for the country’s National Team programs through retail packaging, displays and fan promotions, as well as engaging families at the grassroots soccer level on event days and through youth soccer festivals.
The partnership positions Ferrero to capitalize on the 2026 FIFA Men’s World Cup coming to Canada for the first time, followed by continued activation through the 2027 FIFA Women’s World Cup.
“Canada Soccer is proud to welcome Ferrero Canada and its family of brands as partners. Together, we look forward to celebrating the game and creating meaningful connections with fans across the country, as we continue our goal of uniting Canadians through the passion of soccer,” said Dominic Martin, director, marketing, Canada Soccer.
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