Amazon Goes Hard on Apple, Now Selling the MacBook Air at a New Low for Black Friday’s First Day
Apple doesn’t run its own Black Friday sales but Amazon treats Black Friday as its biggest event of the year and doesn’t hesitate to discount Apple products aggressively. The retailer dropped prices across Apple Watch models, iPads, AirPods, and now the MacBook Air lineup joins the party: The 2025 MacBook Air 13-inch with 256GB SSD storage and a M4 chip just hit a record low of $749 for Black Friday’s opening day, down from its usual $999 price tag.
The MacBook Air solves the eternal laptop dilemma of choosing between portability and performance by delivering both in a package that weighs just 2.7 pounds and lasts all day on a single charge.
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Desktop-Class Performance and Ultra-Portable Design
The M4 chip is one of Apple’s silicon achievement and delivers performance that outclasses most desktop processors while sipping power like a smartphone. An 8-core CPU handles everything from video editing to software development sans thermal throttling or fan noise since the MacBook Air doesn’t have a fan at all. Apple engineered the M4 to run cool enough for passive cooling which means silent operation even under heavy workloads. The integrated GPU accelerates graphics tasks, video rendering, and machine learning workloads that would bog down Intel-based laptops.
The unified memory of 16GB is a major upgrade from the base configuration of 8GB that usually ships from Apple. Unified memory architecture lets the CPU and GPU share the same RAM pool and enables faster data access compared to traditional separate-memory configurations. The 256GB SSD provides enough storage for essential applications and files while keeping costs reasonable, though users can always supplement it with external storage or cloud services, if need be.
The 13.6-inch Liquid Retina display pushes 2560 by 1664 resolution with P3 wide color gamut support, and makes photos and videos look vibrant and accurate. The display reaches 500 nits of brightness, thus giving great visibility even in bright environments that include outdoor cafes or airplane seats by the window. True Tone technology automatically adjusts color temperature according to the surrounding ambient lighting, reducing eye strain on long use. One billion colors are supported on this display, giving you the color depth you need for photo editing or design work.
Battery life reaches as high as 18 hours of video playback on a single charge so you can work through entire transcontinental flights or full days of classes without hunting for outlets. The efficient M4 chip and macOS optimization work together to extract maximum runtime from the battery. Fast charging support brings the battery from empty to 50% in about 30 minutes using the included power adapter. The MagSafe charging port attaches magnetically, and prevents cable trips from yanking the laptop off your desk, while freeing up the two Thunderbolt ports for peripherals.
The whole chassis is no thicker than 0.44 inches at its thickest point so it genuinely disappears into bags and backpacks. The fanless design means zero moving parts that can break or accumulate dust, contributing to long-term reliability. The keyboard uses Apple’s improved scissor mechanism that provides satisfying key travel and accuracy.
At $749, this MacBook Air is $250 off Apple’s retail price while incorporating the upgraded 16GB RAM configuration that normally adds $200 to the base model. You’re essentially getting the memory upgrade for free while saving an additional $50 off the standard price. The good news is that Amazon’s (aggressive) Black Friday discounting makes the MacBook Air accessible to buyers who couldn’t justify spending a thousand dollars on a laptop.
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