The Gecko returns, too
November 14, 2025
9:00 am
2 min read
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No one’s had much trouble understanding A.J. Brown lately. He’s unhappy with the Philadelphia Eagles offense. Very unhappy. Message received.
Yet, in the spot below, a translator’s on hand to explain as A.J. prattles on about how “I manifest … and then, boom!“
Ah, insurance talk! It’s a Geico commercial, so that tracks.
“A.J. Brown was ‘always open’ to direction and feedback,” says Dustin Dodd, creative director at The Martin Agency, which developed the campaign dropping today. “Although we are curious how much faster he could have ran on that treadmill.”
Always open. We see what you did there.
Next, all-time rushing leader Emmitt Smith hits the dance floor, proclaiming, “This fox had to trot … like 5, 6, 7, 8, 900.”
Naturally, it’s an oblique reference to policies and coverage. And he sure can samba.
We’re told that both dudes are Geico customers IRL. Good for them!
The Gecko return in fresh spots too, no translation required for his dulcet tones:
Matt Aselton directed the clips with the footballers while Maggie Carey helmed the Gecko work.
(The biggest night in sports marketing is almost here. Celebrate this year’s creative champions at the 2025 Clio Sports Awards, hosted by ESPN’s Katie Feeney. Tickets available now.)
