Nate Benjamin, the Dallas Cowboys’ athletic trainer, has emerged as a custom cleat designer for players like Dak Prescott. Having initially lacked artistic experience, Benjamin was inspired to create custom footwear after personal experiences with injury and a passion for sports medicine. His designs have gained recognition, especially during the NFL’s My Cause, My Cleats campaign, allowing him to combine artistry with support for player causes. The burgeoning demand for his cleats within the Cowboys organization showcases his growing significance in the league.
By the Numbers
- Benjamin has created custom cleats for five Cowboys players for the 2025 My Cause, My Cleats campaign.
- He invests about $1,500 in materials to enhance his cleat designs, up from an initial $400.
State of Play
- More Cowboys players are requesting unique designs that reflect personal causes.
- Benjamin’s designs are also featured in the upcoming games against prominent opponents like the Eagles.
What’s Next
As his custom cleat business grows, Benjamin may see increased collaborations with players, potentially expanding his reach and influence within the NFL community. He also plans to develop commemorative designs, like a pair honoring his late friend to support mental health awareness.
Bottom Line
Nate Benjamin’s journey from novice artist to trusted custom cleat designer illustrates how passion and dedication can transform talent into meaningful contributions. His work not only enhances player expression on the field but also highlights significant causes, merging sports with personal stories.
