Tory chairman Kevin Hollinrake has sparked a furious row after he posted a message on X comparing Reform UK to the Nazis.
He was responding to a post on X by Reform leader Nigel Farage on Sunday evening.
It showed what appears to be a gold Reform UK badge. Farage attached the comment “Coming soon” with an eyes emoji.
Hollinrake re-posted Farage’s message with a screenshot of a Wikipedia page showing a Swastika badge awarded to the first 100,000 members of the Nazi Party in Germany.
Kevin Hollinrake’s deleted post.
The post was deleted, but Hollinrake later posted again with a link to the Wikipedia page rather than a screenshot.
Posting on X, Farage said: “This is why they are on course to win 14 seats at the next election.”
Senior Reform adviser Alan Mendoza – who recently defected from the Conservatives – said: “Is Kevin Hollinrake out of his mind? Making a comparison between Reform and Nigel Farage to the Nazis is not only a disgraceful slur but also lazy and weak.”
Is Kevin Hollinrake out of his mind? Making a comparison between Reform and Nigel Farage to the Nazis is not only a disgraceful slur but also lazy and weak. https://t.co/KxSaSy9YJv
— Alan Mendoza (@alanmendoza) November 23, 2025
A Reform source said: “If you vote Reform, the chairman of the Conservative Party thinks you’re a Nazi. The Tory party somehow manages to sink further into the gutter.”
A senior Tory told HuffPost UK: “This is fucking insane. Am I to meant to believe the Conservative Party’s position is that Reform is akin to the Nazis?”
A Conservative spokesman said: “Reform are more interested in tweets than the shame of their leader in Wales being jailed for 10 years for being Putin’s stooge, or their plan to scrap the two child benefit cap costing taxpayers more and more.
“Reform need to get off social media and explain why they’re so cozy with Russia and want more welfare.”
In April, Hollinrake accused Farage of “Putin apologism” over the Ukraine war.
LBC presenter Lewis Goodall pointed out how Farage once said that Nato enlargement was a mistake.
He asked Hollinrake: “Do you think that is Putin apologism?”
“I absolutely do, he’s let him completely off the hook,” Hollinrake replied.
