Bianca Censori’s long-teased fashion venture finally has a launch date, and it appears to be happening next month. After first hinting at a new business back in September, the Australian model has now updated her website to confirm that her debut project, widely believed to be a clothing line, will drop on December 11.
The new timeline was noted this month in a Parade report, which also noted that Bianca debuted a rare, more conservative look during a Yeezy x GAP archive shoot as she gears up for the career shift.
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Though the specifics of the brand remain under wraps, fans have assumed Bianca’s first release will mirror the styles she’s known for: think sculptural shapes, sheer fabrics, conceptual silhouettes, and daring (even controversial) looks. She’s become a viral fashion figure, for better or worse, since marrying Kanye West.
Business filings earlier this year showed she registered Bianca Censori Inc., listing herself as CEO, with categories pointing toward fashion and possibly beauty products.
But while the launch itself is generating buzz, there’s also a lot of speculation over who’s funding it. According to previous reports, Kanye is bankrolling Bianca’s life, despite his ongoing financial struggles.
Once valued at well over a billion, Kanye’s net worth dropped dramatically after Adidas cut ties with him, with recent estimates hovering around $500 million, though he’s claimed to be financially rebounding. But insiders say he has still poured “millions” into Bianca’s brand, covering production, marketing, and operations at a time when success is far from guaranteed.
Via Instar Images
This isn’t new behavior for the couple. Several insiders have long claimed that Kanye gives Bianca unrestricted access to his money and encourages big spending. He’s even given her the authority to make decisions about his properties through power of attorney.
Launching her own fashion line could be an extension of their financial dynamic, especially since Kanye has allegedly blocked her from accepting lucrative modeling or brand opportunities that could have earned her millions independently. Instead, he has chosen to fund her creative ambitions directly. It’s reminiscent of the time Ye gave his then-wife Kim Kardashian stakes in Yeezy after she turned down a brand deal with a competitor.
Meanwhile, speculation continues that Bianca’s new line is positioned as a direct competitor to Kim’s billion-dollar SKIMS empire. Several outlets report that Bianca’s brand may include lingerie or minimalist basics, categories that would put her and Kim head-to-head in the marketplace. Sources also claimed Kanye may be intentionally shaping the brand as a “revenge play,” though nothing has been confirmed.
Still, the December 11 launch could be one of Bianca’s biggest moments in the limelight yet. And whether her line is successful or not seems like it’ll have a big impact on Kanye’s personal investments moving forward.
