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We spoke with Vivek Srivatsa, Chief Commercial Officer at Tata Motors, on the launch of the new Tata Sierra in India. He explains why Sierra isn’t positioned as just a Creta rival, how Tata is creating a new “premium midsize” SUV space & what challenges com
We spoke with Vivek Srivatsa, Chief Commercial Officer at Tata Motors, on the launch of the new Tata Sierra in India. He explains why Sierra isn’t positioned as just a Creta rival, how Tata is creating a new “premium midsize” SUV space & what challenges com
