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Mexico’s President, Claudia Sheinbaum, held a high-profile meeting with acclaimed actress Salma Hayek in Veracruz on November 23, 2025, where the Hollywood star presented a proposal to strengthen the Mexican film industry.
The two-hour discussion focused on creating incentives for national and international productions to be filmed in Mexico, with Hayek emphasizing the potential for job creation and cultural promotion.
Sheinbaum described the encounter as “very positive,” noting that Hayek’s ideas align with her administration’s vision of supporting creative industries. “Me cayó re bien,” (I really liked her), the president said during her morning press conference, praising Hayek’s commitment to Mexico and her international influence.
Hayek’s plan calls for tax incentives and infrastructure support to attract global filmmakers while ensuring that Mexican cinema receives greater visibility abroad. She argued that boosting film production would not only generate thousands of jobs but also showcase Mexico’s diverse landscapes and cultural heritage to the world.
The meeting also highlighted Hayek’s ongoing advocacy for Mexican migrants in the United States, reinforcing her role as both an artist and a cultural ambassador. Sheinbaum shared a photo of the meeting on Instagram with the caption “Mujeres mexicanas,” which quickly went viral, sparking public enthusiasm for the collaboration.
Industry experts note that Mexico has long been a favored location for international productions, but Hayek’s proposal could institutionalize support and make the country more competitive against other filming destinations. If implemented, the plan could mark a turning point for Mexican cinema, blending artistic ambition with economic opportunity.
The government is expected to review the proposal in the coming months, with further announcements anticipated in early 2026.
TYT Newsroom
