You don’t have to wait until tomorrow to find good deals—many of this year’s best early Black Friday deals are already live. As a deals writer, I’ve combined three weeks of research into early Black Friday deals with real-time tracking to find the ones that are worth shopping. The best of the best include up to 60% off activewear at Lululemon, up to 60% off mattresses at DreamCloud, up to 50% off sneakers at Foot Locker (including select Jordan styles) and 25% off full-price fashion, home and beauty items at Bloomingdale’s.
Our deals editors are live tracking the best Black Friday deals all weekend long.
Illustration: Forbes/ Photos: Retailers
To stay on top of the latest deals, I’ll be updating this page frequently with more of the best early offers, although there’s already a solid selection of discounts to check out now. Below, I’ve rounded up the 132 best early Black Friday deals I’ve found so far.
Best Early Black Friday Deals At A Glance
Best Overall
Mattresses & Bedding
Furniture & Home Essentials
Clothing & Shoes
Beauty & Grooming
Electronics
Best Early Black Friday Deals: Mattresses And Bedding
You can find steep discounts on everything from mattresses to duvet covers to blankets during Black Friday. Take 25% off our top sheet set pick and 25% off our favorite pillow for all sleeping positions.
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Best Early Black Friday Deals: Tech
Black Friday is a great time to shop for personal tech, like headphones, laptops and new TVs. We’re already seeing solid offers on everything from tablets for kids to 40% off one of our favorite Bluetooth speakers.
MOST POPULAR
Bose SoundLink Flex Bluetooth Speaker (2nd Gen)
Best Early Black Friday Deals: Home And Kitchen
If you’re looking for furniture, you’ll be happy to hear that retailers like Wayfair, West Elm and Frontgate are already rolling out offers, including up to 20% off our favorite sleeper sofa overall and 40% off our pick for the best blender. You’ll also find plenty of discounts on small home appliances, like the ever-popular Bissell Little Green Portable Deep Cleaner.
Bissell Little Green Portable Deep Cleaner
Best Early Black Friday Deals: Fashion
Black Friday poses the perfect opportunity to refresh your winter wardrobe. Whether you’re looking for cozy coats or new athleisure, tons of retailers are rolling out the red carpet for the holiday. This week, save up to 51% on cold-weather styles from REI and shop discounts sitewide at Catbird, our favorite retailer for affordable sustainable jewelry.
Best Early Black Friday Deals: Beauty
Over the last few years, beauty has become a major player in holiday sale events. Beauty retailers like Ulta often host annual sales, and you can find tons of popular brands and holiday gift sets for less through Amazon—perfect for those last-minute stocking stuffers.
Best Early Black Friday Deals: Health And Wellness
Black Friday deals make it easier than ever to save hundreds if not thousands on health and wellness equipment. Fitness equipment companies like NordicTrack often participate in the annual event, and you can find dozens of on-sale items through Amazon, whether you’re shopping for someone else or supporting those end-of-year wellness resolutions.
Frequently Asked Questions (FAQs) About Black Friday Deals
When Is Black Friday 2025?
Black Friday falls on Nov. 28 this year. That said, many retailers like Ulta, Wayfair and Best Buy are running Black Friday deals all month long.
What Is Actually Cheaper On Black Friday?
Many product categories reach their lowest prices of the year on Black Friday. You can expect to see genuinely good offers on electronics like TVs, laptops, tablets and smartphones, as well as mattresses, furniture and appliances. Clothing and shoe brands typically also offer rare sitewide deals for Black Friday.
Is It Better To Buy On Black Friday Or Cyber Monday?
We recommend doing the majority of your shopping on Black Friday if possible. Black Friday typically brings a wider selection of deals, and some of them are only available for 24 hours. If you wait until Cyber Monday to shop, you’re not likely to see prices drop further (probably an extra 5% at most) and you run the risk of losing out on deals that sold out before the weekend.
