Black Friday deals are officially live! And we have sorted through all the best from top retailers like Target, Walmart and Amazon, who have saved some of the deepest discounts for the big shopping holiday.
We’ve curated our favorite deals we’ve spotted thus far, including top picks in beauty, tech, fashion, toys and more — all up to 75% off.
But keep checking back as we keep our coverage live all day, adding in more great deals as we find them. And check out our full Black Friday content here.
Best Black Friday tech deals
Editor’s pick
Wattage: 60 watts | Smart home compatibilities: Alexa, Google Assistant, Samsung SmartThings, Apple Home | Special features: Energy efficient, dimmable, color-changing
When we tested the best smart light bulbs, the GE Cync A19 Smart LED Light Bulbs impressed associate editor Allie Wise the most. “These 60-watt bulbs were super easy to screw into my desk lamp and the instructions were very user-friendly,” she wrote in her review. “I’m definitely not the most tech-savvy individual on the planet, but the step-by-step prompts on how to set up the smart light bulbs in the app were so easy to follow that even my 92-year-old grandma could do it.”
Colors: 6 | Cable types: 4 | Battery capacity: 20000 Milliamp Hours
So you’ll never run out of battery on the go, this portable charger has built-in cables to support a variety of devices, from the iPhone to Android.
Oil diffuser type: Electric | Maximum runtime: 240 minutes | Power source: Plug-in
This smart fragrance diffuser can be controlled via your phone to lower or raise the intensity of your fragrance. That way, you can have a high-end scenting experience in your car.
Great deal
Battery life: Up to 5 hours single playtime and up to 30 with charge case | Key features: Water-resistant, automatic switching between devices
According to CamelCamelCamel, these Apple AirPods 4 are at their lowest price ever. While they don’t include the Noise Cancellation feature, the headphones still offer personalized spatial audio, a long battery life and other advanced features.
More Black Friday Apple deals to shop:
Colors: 4 | Comptabile with: Android, Google Assistant, Vera, iOS, nest
Control the temperature in your home with just the sound of your voice with the Google Nest Thermostat. Per the brand, the thermostat can help save and use energy wisely, such as when the device turns off automatically whenever you leave your home.
More Black Friday Google deals to shop:
Display size: 7 in | Memory: 16 GB | Waterproof?: Yes | Colors: 3 | Battery life: Lasts up to 12 weeks on a single charge
Gifting to the avid reader in your life? Score the newest model of the Amazon Kindle Paperwhite for over 20% off this Black Friday.
Colors : 11 | Play Time: Up to 7 hours | Battery Charge Time: 1 hour | Noise Canceling?: No
Now through Jan. 4, you can save over 30% off this Shop TODAY award-winning tech find. We love how comfortable these earbuds fit, while delivering quality audio no matter if you’re catching up on your favorite podcasts, or catching up with Mom on your weekend plans.
Connectivity: Bluetooth connection | Film type: Polaroid 600 film and Polaroid i-Type film
Now through Dec. 1, you can save $20 off this Shop TODAY Gifts We Love award-winning product. We love it for capturing moments in time that have a bit of a nostalgic look and feel to them.
Step into another world once you put on the Meta Quest 3S. The virtual reality headset gives users the opportunity to play, explore and interact with immersive worlds, all with a wire-free experience.
Great deal
Batteries included?: Yes | Count: 1 AirTag
“I have three — one on the keys to my apartment, one on the keys to my mom’s house and one in my suitcase for travel,” says associate editor Kamari Stewart-Jackson, on her go-to travel accessory. “I’m so afraid of losing those things, so I love to be able to double-check and make sure they are where I think they are, especially when I’m traveling. If I ever were to actually lose any of my AirTags, I’d be ordering replacements immediately.”
Lowest price ever
Best for: Full HD streaming | Storage: 8 GB | Memory: 1 GB
Right now, you can save nearly 50% on Amazon devices, including the brand’s popular streaming stick. According to reviewers, it’s simple to set up and even easier to use. Simply plug it in and you’ll be able to access all your favorite streaming services and plenty of additional content.
Keep your home secure with this live camera-doorbell.
Colors: 2 | Includes: Built-in battery, USB-C charging port | Video quality: 1440 x 1440 HD Video | Field of view: 150° horizontal, 150° vertical
If you’ve been waiting to make a security upgrade for your home or apartment, let this 50% discount convince you to take the leap. This model boasts 66% more vertical coverage than previous ones and also includes a rechargeable, built-in battery. Plus, you can control it completely, straight from your phone.
Size: 55 in. | HDMI inputs: 3
With 4K HDR picture quality, enhanced color and built-in smart Fire TV capabilities, this TV will be the ultimate upgrade. It even works with your Amazon Alexa device, so you can control what you’re watching using your voice.
Editor’s pick
Colors: Five | Sizes: 4-15 | Battery life: Up to eight days | Water-resistant?: Yes, up to 100 meters | Weight: 3.3 to 5.2 grams, depending on size | Additional subscription needed?: Yes
Our editors love the Oura Ring, thanks to its sleek and stylish design and its ability to track a range of health metrics. During Oura’s Black Friday sale, you can score up to $100 off one of the brand’s chic and discreet health trackers.
“My favorite feature is probably the sleep and the period tracking abilities,” shares production coordinator Camryn Privette. “It’s super interesting to get a look at your whole sleep chart and get pointers on what to improve on. Also, the period tracking is great and pretty accurate in my experience.”
Best Black Friday home and kitchen deals
Size: 2 in | Features: Pain relief, extra firm massage, grip | Targets: Sore feet
Gift the marathoner or half-marathoner (or routine mall walker!) in your life this combination massage wheel and foot roller, which gently massages areas of the legs and feet to alleviate pain.
Quantity: Available individually, or in a boxed set of 8
Working from one of the most iconic buildings has its perks, including being able to catch glimpses of the iconic Rockefeller Center Christmas Tree during the workday.
These cards bring a little taste of the city to whomever you’re giving holiday greetings to — now at 30% off. Rifle Paper Co. is offering the discount sitewide now through Dec. 5.
More Black Friday Rifle Paper Co. deals to shop:
Colors: 26 | Pieces: 2 | Materials: Stoneware | Capacity: 8 fl. oz
Because presentation is everything during the holidays, the Le Creuset Mini Round Cocotte sets the tone with an elevated dish for sides, desserts and more.
Fabric: Microfiber 100% polyester | Filling: 100% polyester
This duvet insert currently has over 151,000 reviews and an average 4.5 rating for its quality, weight and value for the money.
Size: 35 and 42 oz. options available | Colors: 17, can also customize with icons/logos
YETI is a Shop TODAY editor-favorite brand, for their durable water bottles that keep our coffee warm past our morning meetings, and our water ice cold for day-long hydration. Save up to 30% off select products during Black Friday and Cyber Monday.
Results timing: 6 to 8 weeks | Test substance: Saliva
Discover your roots with AncestryDNA’s activation kit, which is now up to 71% off at the retailer.
Colors: 10 | Sizes: One size | Materials: Ceramic | Dimensions: 7.5″ x 6″ and 10.5″ x 7.5″ | Pieces: 2 | Care: Dishwasher safe
Oh my Staub! Save nearly 60% off this brand-name dishware set, for serving up casseroles galore over Christmas.
A sleek soap dispenser with a convenient efficient power control, adjustable soap levels and a large refill opening.
Colors: 5 | Material: Stainless steel | Soap type: Liquid | Soap capacity: 9 oz | Charge: Simplehuman charging puck (included)
Commerce writer Danielle Murphy said in her review that Simplehuman’s Automatic Sensor Pump “might be the sleekest soap dispenser I’ve ever seen.” She continued, saying, “I opted for a brushed stainless steel design, but it also comes in matte and polished finishes as well as other colors. Its waterproof design keeps it spot- and streak-free at all times, so I know it looks good without having to physically look at it.”
Basket capacity: 4.5 qt | Functions: Air fry, roast, bake, keep warm | Colors: 1 | Temperature settings: Up to 400 degrees Fahrenheit | Materials: Plastic
Whether for the apartment owner or college student, an Air Fryer always comes in handy in a small kitchen space. We even called it the most ‘no-fuss air fryer‘ when we tested top brands.
Best for: Travel | Fill material: Latex
Built to be taken anywhere, the Purple Harmony Anywhere Pillow comes in a compact size that doesn’t compromise on comfort while you catch up on sleep on the go.
Size : 80 x 90 in | Material : OEKO-TEX® Standard 100 certified faux fur | Design: Double-sided, stain resistant, zero shed, double hemmed | Colors: 53
Soft-to-the-touch, ability to spread over nearly the entire couch (thanks to their extra-large, 80×90” size) and a Shop TODAY award-winning product? What more could you ask for out of a blanket?
This ultra-cozy, editor-loved blanket is available in over 50 colors, so you can choose one that matches any home or dorm room aesthetic.
Waranty: 1 year, limited | Capacity: 24 ounces | Care: Dishwasher-safe parts
There’s a reason the Internet can’t stop raving about the Ninja Creami. From milkshakes to sorbets, this machine makes the simplest treats a deluxe experience.
Comes with: 12-piece set, 16-piece set, 24-piece set or 31-piece set | Shades: 8
The Caraway Nonstick Ceramic Cookware Set comes with various non-stick pots, pans and lids for effortless cooking and clean-up. Per the brand, the set is made with a non-toxic coating, free from PTFE, PFOA, PFAS, lead and cadmium.
More Black Friday Caraway deals to shop:
Sizes: Twin, twin XL, full, queen, king, California king | Support: Plush, medium, firm | Height: 14.5 in
A good night’s sleep is just a click away! Score the Serta Classic Brecon Plus Pillow Top Mattress for 75% off, depending on mattress size, for Black Friday.
Colorways: 1 | Material: Stoneware | Dishwasher safe?: Yes
Le Creuset is a Shop TODAY-favorite brand and these petite pinch bowls make the perfect vessel for spices, seasonings, a little sweet treat and more.
Colors: 1 | Sizes: One size | Capacity: 6 quart
You’ll be able to easily whip up one-pot, slow cooker meals for the whole family with this gadget. While it’s normally $172, you can get it now for under $70.
Sizes: Twin – King | Fabric: 100% Organic Cotton
One of the best ways to keep your mattress in great condition is by adding a mattress protector. This one from the editor-loved brand is made with 100% organic cotton and has deep pockets to fit a variety of beds.
You can save over $200 on this cordless vacuum from Shark right now. When it’s docked in its base, it will automatically empty, so it’s always ready for the next time.
Colors: 1 | Sizes: One size | Features: Cordless, lightweight, advanced filtration, hair screw tool, convertible | Warranty: Two year
While a vacuum may not seem like the most exciting gift, we bet it will be a highly appreciated one — especially if you give them a Dyson. This popular model is said to deliver powerful cleaning, while being lightweight enough to tote around your house.
Sizes: Twin, full, queen, king, California king | Support: Firm | Height: 12 in
A good night’s sleep is just a click away. Enjoy up to 69% off Sierra Sleep Ashley Peak 2.0 Memory Foam Mattress, depending on mattress size, for better rest.
Colors: 3 | Battery life: 35 hours
Immerse yourself in pure sound with these noise-cancelling headphones. Enjoy up to 35 hours of battery life and premium audio quality for an exceptional listening experience. Smart features like adjustable ambient sound and dual noise sensor technology let you control your environment and focus on what matters—your music.
Best Black Friday toy deals
Suggested Age: 3 years and up | Playing Time: 20 – 40 minutes | Number of Players: 2-4 players | Educational Focus: Fine motor skills, creativity, social skills | Includes: Cards, game pieces, game board
This classic children’s board game is currently 50% off. While suggested for ages three and up, we think the whole family will be on board.
Number of Pieces: 238 | Age Range: 7 and up
Legos are an ideal, screen-free toy that will keep them busy for hours on their next snow day. This Minecraft set has over 200 pieces for them to fit together to create The Warden character and a cave for it to crash, stumble and break through.
They’ll want to sing their hearts out once they get their hands on the LeapFrog Let’s Record! Learning Karaoke. The device features popular songs to explore the alphabet, count numbers and of course, put on a memorable performance.
Includes: Barbie and Play-Doh accessories
The creators of Play-Doh and Barbie collaborated to make a one-of-a-kind doll. Instead of Barbie’s typical wardrobe, little ones can use the included Play-Doh and tools to make Barbie ready for strutting the stage.
Uses: Alexa | Includes: 6 months of Amazon Kids+
With the Amazon Echo Pop just for kids, they’ll be able to connect with Alexa to discover new topics, play interactive games and test their knowledge, among other features. It’s all designed to help them build their independence.
Comes with: Doll, shoes, box and clothing | Age recommendation: 6 and up
American Girl — a brand that rarely offers discounts — is offering up to 30% off select collections, including their semi-customizable ‘Truly Me’ doll. Choose from a variety of skin tones, hair types and colors to make your doll unique — just like you.
Searching for the perfect under-$10 gift for kids? Little fans of “Bluey” will love this card deck, which features all the characters they love from the show. The cards can be used to play classic games like war, go fish, old maid and more. They’re larger than average cards, so they’re easy for little hands to hold.
Number of Pieces: 238 | Age Range: 7 and up
This Lego set will make the perfect stocking stuffer for little Minecraft fans. The best part? It’s just $16 right now.
Includes: Barbie and Play-Doh accessories
They’ll be able to create creative with designing Barbie’s runway-ready outfits with this Play-Doh and Barbie combination. The toy comes with Barbie herself, plus Play-Doh and sculpting tools to craft stylish gowns or fun hairstyles.
Bestseller
Colors: Five | Battery size: AA
Tonies released a new version of its beloved Toniebox earlier this year, but you can get the original version on sale right now. The toy brings hours of screen-free fun for kids, and you can collect the additional figurines to keep the play going.
Best Black Friday fashion and accessory deals
Sizes: XS – 4XL | Colors: 39 | Materials: 93% rayon, 7% elastane
Save big on basics this Black Friday, with over 50% off tops you can layer under outerwear, thick sweaters and more.
Have a book lover on your list? How about someone who can’t resist a stroll around their local bookstore or library? This reusable bag can hold up to 50 lbs. worth of their favorite books, magazines and more, according to the brand.
And, Ban.do is offering 35% off sitewide with code ITSHERE now through Dec. 2.
Baby sizes: Newborn-3 | Kids sizes: 12-18 months – 14-16 | Women’s sizes: XXS-XXL | Adult unisex sizes: XXS-XXL | Pet sizes: XS-XL
Now through Dec. 2, you can save over 50% on pajamas for the entire family at Hanna Andersson. Choose festive footie pajamas for little ones, to long sleeve sets for the adults and even a slip-on sweater for four-legged family members.
Shades: 7 | Size range: 32B to 44B | Materials: 84% Cotton and 16% elastane
According to our experts, you should replace your bra every six to 12 months. If your bra has reached its lifespan, Intimissimi is offering up to 50% off select bras, underwear and intimates for its Black Friday sale.
Colors: 15 | Sizes: 2XS-XL | Materials: Nylon and elastane fabric blend
“I can always rely on Aritzia for a timeless basic that is well made,” says editorial operations manager, Jill Ortiz. “I love this top because I can wear it for just about any occasion, during any season and it goes with just about anything.”
Selling out
Metal: 14 karat gold-plated
If you have an anniversary or big occasion coming up, the Elisa Pendant Necklace from Kendra Scott can be a sentimental gift for that special someone.
Shades: 9 | Size range: XXS-4X | Materials: 90% Cotton ad 10% elastane
It’s almost time to layer up for winter, and Skims is offering 30% off sitewide to shop long sleeves, tees and more to wear under your warmest sweater or coat. Some colors and sizes are already running low, so run for this deal!
More Black Friday Skims deals:
Colors: 6 | Styles: Wide leg, cropped wide leg, jogger | Sizes: XS-XXL | Materials: Modal, spandex
“I have never felt a pair as soft as these. Truly,” admits deals editor, Rebecca Brown of these joggers. “They’re a heavy weight and remain perfectly heavy and soft after every wash.”
Editor’s pick
Women’s sizes: XXS-XXL | Men’s sizes: XS-XXL | Kids sizes : 2-12 | Colors: Women’s: 7, men’s: 3, kids: 20 | Fabric: Pima cotton
In the years I’ve [Hoeger] owned Lake pajamas, their quality has yet to deteriorate. No matter how many times I wear and wash them, they’re just as soft as the first time I put them on. My sister and I have a tradition of wearing matching pajamas on Christmas Eve into Christmas morning and these seemed like the perfect ones for 2025.
Colorways: 27 | Sizes: XXXS-XXXXL | Material: Cotton
“I firmly believe this dress works for just about every occasion: work, brunch with girlfriends, date night, holidays and Valentine’s day,” says social video producer, Anita Chomenko. “Wear it during the day and then head to dinner plans! Bonus! Great for Christmas too.”
Hill House is currently offering 25% off sitewide through Dec. 1, and their popular ‘nap dress’ is available in holiday-ready patterns and prints like cherry tartan, metallic brocade and more.
Shades: 3 | Size range: XXS(00-0) – L(12-14) | Materials: 65% Cotton and 35% polyester
Hitting the slopes? Gear up for your next trip (or to prepare for a long winter) with Alo Yoga’s 30% off sale. Plus, the brand is offering free shipping and an extended return policy until Jan. 10, so you can gift and shop with ease.
Shades: 8+ | Materials: Glovetanned leather
It’s not every day we see Coach on sale. Select handbags and shoes are discounted up to 45% across multiple retailers, including Amazon. So you can receive that bag you’ve been eyeing in just two days’ time.
More Black Friday Coach deals to shop:
Sizes: XS-4XL | Colors: 9 | Fabric: 58% cotton, 38% polyester, 4% spandex
You can never have too many long-sleeve T-shirts this time of the year. This one has a snug fit, plenty of color options and is currently just $10.
Sizes: XS – 4X | Styles: Regular, tall, petite
You can grab yourself a new pair of leggings for as little as $12 during Old Navy’s sale. The CloudComfy leggings are said to be “soft as a cloud.” Plus, they have a trendy front-cross waistband to flatter your figure.
Sizes: Shoe sizes 4-13 | Colors: 5 | Materials: Cotton, polyester and elastane fabric blend
Who says socks can’t be fun? This adorable and durable pair from Bombas is available in five holiday-ready colors, all complete with a bow detail at the top. Plus, Bombas is currently offering 25% off sitewide this holiday shopping weekend.
Colors: Six | Material: 99% recycled polyester | Shoe size: 5-10
This Black Friday deal is a Shop TODAY Gift We Love, for the person on your list who’s always cozying up for a night in.
Colors: 3 | Chain length: 16″ with 2″ extender
This necklace is simple, yet elegant, making it easy to pair with other pieces in your collection. Plus, the brand says that it’s both waterproof and sweatproof.
Colors: 6 | Dimensions: 9″ (H) x 11″ (W) x 4.5″ (D)
Chances are, you’ve seen this viral bag at the store, online and on the arm of your friends. And if you’ve been waiting for a chance to grab one (or two) for yourself, now is the time.
Type: Set in sterling silver and 1/10 carat diamonds
Gifting someone special this holiday season? Surprising them doesn’t have to break the bank. This necklace is 75% off right now, making it less than $50 to leave them speechless Christmas morning.
Sizes: XS – XXL | Colors: 24
A cashmere sweater for under $50? This is one deal you won’t want to miss. It comes in a range of colors — most of which are on sale now.
Sizes: XS – 2XL | Colors: 2 | Materials: 62% acrylic, 30% polyester, 8% nylon
Upgrade your winter wardrobe with this cozy V-neck sweater, designed for women 5’9” and taller. With extra sleeve length for the perfect fit and a sophisticated silhouette, it’s the ideal blend of comfort and style.
Colors: 7 | Sizes: XXXS-XL | Materials: Recycled polyester, elastane, modal | Length: Cropped
A comfortable feel with a brunch-ready look, these pants are bound to be your new go-tos. They feature a drawstring cord at the waist, so you can customize the fit.
Size: XXS – XXL | Colors: 23 | Materials: 87% polyester, 13% elastane
Work out in comfort and style with these ultra-soft leggings. Designed with supportive compression and a sleek, flattering silhouette, they’re perfect for yoga, running, or even tackling your daily errands.
Material: 81% Nylon, 19% Lycra Elastane | Support: Low | Pockets?: Yes | Sizes: 0-20 | Colors: 12
There’s a good reason why Lululemon’s Align leggings are so popular! They’re stretchy, have a wide waistband and are made with the brand’s “buttery soft” Nulu fabric.
Editor’s pick
Women’s sizes: XXS-XXL | Men’s sizes: XS-XXL | Kids sizes : 2-12 | Colors: Women’s: 7, men’s: 3, kids: 20 | Fabric: Pima cotton
Christmas will be here before you know it, and this pajama set can get you in the spirit! Perfect for lounging at home, this 100% Pima cotton set is said to be soft and cozy.
With a soft plush interior and a high collar, this 1/2 zip sweatshirt will help you stay warm all season long. It comes in multiple chic colors — and all are on sale right now.
Shades: 8+ | Materials: Glovetanned leather
Coach is on sale? We couldn’t believe it either. Score Black Friday deals on select accessories for a limited time, like the pick above.
Best Black Friday sneaker and shoe deals
Colorways: 5+ | Sizes: Womens: 6-15; Mens 4-13 | Material: Foam
“This job has taught me many things, including how crucial it is to include proper recovery in your workout routine,” says Bender. “The first time I slid my feet into these slides, my arches instantly felt a wave of relief, being cradled by the cushiony yet supportive footbed. Within about 30 minutes of wearing around my hardwood apartment, my stressed soles and calves felt right back in fighting shape. To summarize, I totally get why these are called Ooahh, because that’s exactly how my body reacts in them.”
Colors: 5 | Sizes: 7-13 | Materials: Australian shearling lining and footbed, sheepskin upper, memory foam insoles
Dearfoams is a Shop TODAY award-winning brand, for its affordable and comfortable product offerings. These slippers are a Gift We Love, for their fuzzy interior, shearling exterior and outsoles that make it easy to step outside to check the mail or let the dog out.
Sizes: 5 – 11 | Colors: 8 | Styles: Regular | Weight: 8.9 oz. | Heel-To-Toe Drop: 5 mm
The Hoka Kawana 2 sneakers are a great buy to snag during Black Friday, especially for those looking for a shoe to support them during runs, gym sessions and beyond. With features like a sock-like bootie and breathable uppers, they’re a must for active lifestyles.
Sizes: 5-13 (includes half sizing) | Material: Knit recycled from plastic bottles | Care instructions: Machine-washable in cold water; let air dry
Now through Dec. 1, save 30% off every single style — yes, every single style — of Rothy’s footwear. Take over $40 off these editor-loved flats, which have cushioned soles for comfort and have lasted Garlin years of commuting to the office.
More editor-favorite Rothy’s deals to shop:
Size range: 5-12 | Shades: 6 | Materials: Suede, sheepskin and more
They most likely have Ugg already on their list, so we’d suggest checking a pair off their list with Ugg’s Black Friday sale. Enjoy up to 50% off select items and new markdowns, plus free ground shipping on all orders.
Sizes: 6 – 11 | Color: 1 | Material: Synthetic
Step up your everyday style with these Splendid ankle boots. Featuring a sleek modern design and a convenient side zipper for easy wear, they’re as versatile as they are chic.
Sizes: 5 – 11 | Colors: 8 | Styles: Regular | Weight: 8.9 oz. | Heel-To-Toe Drop: 5 mm
You can save nearly 30% on this editor-loved sneaker. According to the brand, the versatile shoe can be worn for everything from runs to HIIT workout classes.
These slippers make the perfect house shoe, thanks to an EVA outsole that makes it easy to slip outside to check the mail or take the dog out, without compromising on comfort.
Colors: 1 | Sizes: 6-11, including half sizes
The sneakers from Asics are made for long runs. According to the brand, they offer cloud-like cushioning and bouncy energy return.
Best Black Friday beauty deals
At just $5, stock up on multiples of this viral hydrating lip balm from Naturium to stuff the beauty-lovers’ stockings with.
More Black Friday Naturium deals to shop:
- Naturium Salicylic Acid Serum 2%, now $10 (50% off)
- Naturium Vitamin C Brightening Body Wash, now $8.50 (50% off)
Great deal
Size: Available in 2.5 and 5 oz options | Key ingredients: Squalane, apricot kernels and aloe | Fragrance free? : Yes
You can score the Kiehl’s Ultra Facial Cleanser, in both travel- and full-size, for a limited time across multiple retailers. Plus, Kiehl’s is offering 30% off sitewide during Black Friday and Cyber Monday, as well as ‘daily deals’ up to 50% off on select bestsellers.
More Black Friday Kiehl’s deals to shop:
Form: Petroleum-based balm | Size: 0.31 and 0.52 oz. options | Key Ingredients: Ultra pure grade lanolin, vitamin E, shea butter | Tint?: No
If you’re anything like deputy managing editor Jess Bender, then your lips tend to get really dry during the wintertime, forcing you to find an effective solution to keeping them moisturized.
“This option has so far been my best option to date with keeping them chapped-free over a long span of time throughout the day,” she says. “Even though it is technically an ointment, it doesn’t feel especially heavy or greasy like many other products on the market. I also love the easy-to-grasp, travel-friendly packaging!”
Award: Best SPF primer | Score: 5/5 | Size: 2 fl oz | Key ingredients: Ginkgo, biloba leaf extract, green tea extract, SPF 30
One brand our audience is surely shopping during Black Friday is Laura Geller. Score the award-winning Spackle Skin Perfecting Primer for over 50% off while the deal is live.
Size: 0.5 oz, 1.69 oz. or 3.38 oz. | Key ingredients: Citric acid, K18Peptide
Our editors put this viral hair mask to the test, reviewing its claims for themselves and asking dermatologists if it’s actually beneficial for your hair.
One dermatologist we spoke to praised its ingredient list, saying it’s like a “spa for your hair.” The brand’s K18Peptide is its hero ingredient, working to “boost moisture and promote thicker hair.”
More Black Friday K18 deals to shop:
Editor’s pick
Size: 3.8 oz; 1 oz and 6.7 oz available | Key ingredients: Safflower seed oil
Remove traces of makeup, SPF and impurities with Clinique’s Take The Day Off Cleansing Balm. The gentle yet effective formula becomes a milky oil upon contact with water.
Award: Best retinol body treatment | Score: 4.67/5 | Size: 6 fl oz | Key ingredients: Pink algae-derived pro-retinol, argan oil, avocado oil, shea butter, quercetin
Shop award-winning retinol products to smooth uneven skin, leaving it free of irritation, now 20% off. Through Dec. 1, Josie Maran is offering the discount sitewide, making this body treatment less than $35.
More Black Friday Josie Maran deals to shop:
- Josie Maran Sugar and Argan Oil Body Scrub Refill, now $11.20 (20% off)
- Josie Maran Fragrance Mist, now $20.80 (20% off)
Best for: All hair types | Features: Two styling modes, LCD screen, three airflow speeds and heat settings, more
Take over $100 off the Dyson Airstrait in Amber Silk for a limited time at Sephora. The device uses high-velocity airflow to quickly transform the strands from wet to dry with no heat damage.
Popular
These pore pads help reduce the look of stretched and clogged pores to reveal clearer and smoother skin after use, according to the brand.
Unit: 70 count | Size: 5.46 oz | Best for: Enlarged pores, oily skin, blackheads, whiteheads | Key Ingredients: BHA (Salicylic acid), AHA, White Willow Bark, Citric Acid, Cypress tree
This editor-favorite is on discount for 50% off! The exfoliating pads are easy to incorporate into your beauty routine. Just use one of the saturated pads after cleansing to to target black heads and sebum build up.
Award: Best value foundation brush | Overall score: 4.33/5 | Vegan: Yes
If you can’t remember the last time you cleaned your makeup brushes, it might be time for a replacement. This award-winning pick is currently 40% off and is loved by Shop TODAY editors.
Size: 3.71 oz. | Key ingredients: Collagen, niacinamide, hyaluronic acid, squalane
Save over 40% this top-rated collagen cream, that is currently Amazon’s #1 bestseller in the face moisturizer category. It’s jampacked with hydrating products like hyaluronic acid, squalane and niacinamide to ensure well-moisturized skin this winter season.
Size: 3.38 oz. | Key ingredients: Snail secretion filtrate, betaine, butylene glycol
ICYMI, snail mucin is the latest ingredient everyone is utilizing to reduce fine lines, improve hydration and “promote healing,” according to experts we previously interviewed.
Great deal
Size: Available in 2.5 and 5 oz options | Key ingredients: Squalane, apricot kernels and aloe | Fragrance free? : Yes
Score 50% off this popular cleanser from Kiehl’s. It’s made to be gentle on skin is said to and remove dirt and debris without causing dryness.
Count: 6- or 24-pc. sets available
Social video producer Anita Chomenko relies on these eye masks for adding “a touch of zen to your getting-ready routine.” Not only do they work to reduce dark circles and brighten the under-eye area, but they do so while providing a refreshing, energizing feeling.
This nourishing lip duo will keep your lips hydrated with the sweetest.
Items: 2 | Lip balm size: 0.35 oz | Lip mask size: 0.28 | Key ingredients: Shea butter, antioxident
The cold winter air can do a number on your skin — and that includes your lips. This duo promises to deliver hydration overnight and while you’re on-the-go — and did we mention the glowy lip balm is full size? You can snag them both for 30% off right now.
Promises high color results, including 100% gray coverage.
Shade range: 36 | Comes with: Radiant Cream Color, Conditioning Color Activator, pair of gloves, cap and more | Best for: All hair types
Upgrade your look with this all-in-one hair color kit! Packed with everything you need, it delivers vibrant color and a glossy finish that makes your mane shine like never before.
Ingredients: Argan oil, red Korean seaweed, saw palmetto, nettle extracts, more | Size: 16 fl. oz. | Count: 2 pack
This popular shampoo and conditioner set has thousands of five-star ratings from shoppers who say that it helped reduce hair shedding and improve fullness. Plus, many people say that it smells great, too.
Key ingredients: Hydrogen peroxide | Number of treatments: 22
You’ll be ready to flash those pearly whites in holiday photos, thanks to these teeth whitening strips. According to the brand, they’re enamel-safe and can whiten your teeth by up to 20 levels.
This hair wash kit is designed to improve hair health and give your hair the ultimate shine.
Items: 3 | Shampoo/conditioner sizes: 8.5 oz | Hair oil size: 0.25 oz
This Olaplex bundle is already selling fast on Amazon, so run to grab their bestsellers at a discounted rate.
Flossing made easier, and more efficient.
Water flossers are a trending Black Friday deal our editors keep coming across. This model has over 10,000 five-star reviews from shoppers who say it works well and leaves them with that fresh, clean feeling.
Notes: Italian bergamot, palo santo, apple blossom
Looking for a gift for a picky teen? This viral perfume is 30% off and will make the recipient think you looked at their Christmas wishlist early.
Best for: All hair types | Features: Two styling modes, LCD screen, three airflow speeds and heat settings, more
Score this limited edition color of the Dyson Airstrait for nearly $150 off on Sephora. The styling tool straightens hair from wet to dry with no heat damage, per the brand.
Best Black Friday travel deals
Sizes: XS-L | Colors: 7 | Materials: Silicone
Shop TODAY associate editor Shannon Garlin is a routine user of Loop earplugs — for drowning out noisy neighbors, plane passengers and the sounds of the city.
“What I love most about Loop Dream (and Quiet!) is how easy and comfortable they are to wear,” she says. “After a couple of uses, I noticed they were consistently comfortable to wear throughout the night while staying put!”
More Black Friday Loop deals to shop:
- Loop Experience 2, now $27.96 (20% off)
- Loop Engage 2, now $27.96 (20% off)
- Loop Switch, now $47.96 (20% off)
Colors: 15 | Built-in hook?: Yes
This hanging toiletry bag gives you a full view of all of your essentials for easy access while on the go.
Colors: Four | Size: 6″ x 4.9″ x 0.9″ | Materials: Recycled leather, polyester (interior lining) | Card slots: Five | Weight: 5 oz
Away’s Travel Wallet gives you a safe space to keep track of your passport, credit cards, boarding pass and more, including room for the whole family’s travel essentials.
More Black Friday Away deals to shop:
Colors: 10 | Sizes: Small, medium, large and extra large | Materials: Neoprene exterior, recycled poly interior
We love this former Gifts We Love pick for being a reliable travel companion for those who are chronic overpackers. It’s available in four, carry-on compatible sizes: small, medium, large and extra-large.
The small size is ideal for your most basic essentials: a tablet, phone, wallet, keys and more, while the extra large can fit everything you need for a long weekend. Dagne Dover is offering 30% off sitewide starting now through Dec. 3.
Shades: 9 | Features: Built-in TSA lock, expandable zipper, 360° wheels, weight indicator and more
Béis is offering 30% off sitewide on luggage, weekend bags and travel accessories for a limited time only. Complete your luggage set or gift to the world traveler in your life.
More Black Friday sales to shop
- Aerie: Shop 40% off all leggings and more holiday deals at Aerie.
- Away: Luggage brand Away rarely has sales, but right now, you can shop its biggest event of the year. Through Dec. 1, you can get 25% off everything on the brand’s site.
- Brooklinen: Get 25% bedding, bath essentials and more.
- Catbird: Catbird’s biggest sale of the year is here! Save big on jewelry across the brand’s site.
- Cozy Earth: Grab some sheets and new bedding during Cozy Earth’s Black Friday sale — you can save up to 25% sitewide.
- Kiehl’s: Get 30% off across the Kohl’s site ahead of Black Friday.
- Kohl’s: Black Friday deals start now at Kohl’s. You can score deals on top brands, including Tonies, Shark, Fitbit and more.
- Land’s End: It’s no secret we love Land’s End. Now’s the time to show even more love by shopping the brand’s early Black Friday sale. Use the code FRIDAY50 to get 50% off sitewide.
- Madewell: Use the code LETSGO to get 40% off your purchase.
- Naturepedic: Looking for a mattress or bedding upgrade? Editor-loved Naturepedic is offering 20% off organic mattresses and bedding.
- Our Place: This Shop TODAY-loved cookware brand is having early Black Friday deals for your next kitchen upgrade. Save up to 35% off sitewide.
- The Ordinary: Affordable skin care just got better (and cheaper). The Ordinary is offering 23% off their site for a limited time only.
- True Botanicals: This celeb-loved beauty brand kicked off its Black Friday Sale, so you can save up to 50% across the site.
When is Black Friday 2025?
This year, Black Friday falls on Nov. 28, 2025. However, many brands have deals that extend beyond one day.
What will be on sale for Black Friday and Cyber Monday?
In previous years, we’ve seen major discounts on classic items such as electronics and hundreds of dollars off on TVs. We’ve already started to see deals of this caliber across retailers. During these sales holidays, we also typically see rare deals on brands that don’t often go on sale, like Sunday Riley, Dyson and more.
Will brands price-match on Black Friday?
Many sites, including Best Buy, Target and Walmart have price-matching policies, though they vary by retailer, so be sure to click each of the links to see their individual policies.
Target, specifically, has announced a holiday price-matching policy, so if you buy a product between now and Dec. 24, 2025 and see the price drop lower in that time period, you can request a price match.
What’s better: Black Friday or Cyber Monday?
While there used to be a big difference between the deals you could find on Black Friday vs. Cyber Monday, in the last few years the lines have blurred. Some brands will offer better deals in store for Black Friday and others will save their deepest online discounts for Cyber Monday, but for the most part, you will find similar (and equally impressive) deals on both days.
How we chose
Our Shop TODAY editors and staffers combed through thousands of products across retailers ahead of Black Friday and Cyber Monday to determine the absolute best deals during the holiday shopping event. To select products, we identify expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors such as a high average rating (over four stars), the number of verified shopper ratings (over 1,000), and specific user feedback.
