Television channels DAZN and Movistar Plus+ have signed a new five-year contract worth 6.135 billion euros ($7.116 bn) to show live Spanish top flight football, La Liga’s president announced on Friday.
The new contract begins with the 2027/28 season and represents a nine percent increase on the previous deal, which ends in 2027, La Liga chief Javier Tebas wrote on X.
“Telefonica and DAZN have renewed (their deals) for five matches (out of 10) each round, thus consolidating their strategic partnerships,” said Tebas.
Movistar Plus+ is owned by multinational telecommunications giant Telefonica.
The deal amounts to an increase from the current 1.125 billion euros a season to 1.227 billion euros a season, Tebas revealed.
That eclipses the German Bundesliga deal announced in December worth 1.121 billion euros a season for the four campaigns from 2025/26.
However, it is still some way short of the English Premier League deal announced in 2023 and worth £6.7 billion ($8.87 bn) for the four seasons beginning in 2025/26.
That amounts to £1.675 bn a season, or 1.91 bn euros.
Multi-billion-euro television rights deals are crucial in the battle for sporting supremacy in football as the major teams in Europe’s top five leagues bid for Champions League glory.
Faced with the superior appeal of the Premier League, La Liga banks on the rivalry of its two juggernauts, Real Madrid and Barcelona, to attract television audiences.
But it suffers from a perceived lack of competitiveness.
Since Valencia won La Liga in 2004, only three teams have claimed the title — Barca 12 times, Real seven times and Atletico Madrid twice.
In that same period, five different Premier League teams have been crowned champions, although Manchester City won eight of those.
