(MENAFN- Gulf Times) Msheireb Downtown Doha (MDD) is fully prepared to serve as a premier destination for the upcoming FIFA Arab Cup 2025, with comprehensive activations scheduled from December 1 to 18 across multiple locations within the city.
MDD will host extensive fan experiences at Barahat Msheireb, Sikkat Wadi Msheireb, and Al Kahraba Street, operating daily from 3pm to 11pm.
During the tournament period, MDD will become a lively centre for football celebrations, featuring: The Premium Fan Experience at Barahat Msheireb with live match screenings; Interactive football activations along Sikkat Wadi Msheireb and Al Kahraba Street; and a diverse programme of live performances and family-friendly experiences.
Dr Hafiz Ali Abdulla, senior director of Corporate Communication at Msheireb Properties, said: “With engaging activations across our central streets and public spaces, visitors can fully experience the excitement of the tournament whilst enjoying a welcoming and sustainable urban environment”.
The Arab Cup celebrations mark the beginning of Msheireb’s Winter Season, a citywide programme running from December 2025 to January 2026. In the lead-up to the season’s launch, Msheireb Properties formalised key partnerships through official signing ceremonies with leading organisations.
On November 23, Vodafone Qatar joined as the Exclusive Telecom Platinum Sponsor through two separate agreements covering both the Winter and Ramadan seasons. The following day, BYD Mannai formalised its position as the Exclusive Automotive Platinum Sponsor.
Additionally, a partnership with digital food delivery platform Rafeeq was signed on November 24.
These partnerships complement the existing collaboration with Visit Qatar as Strategic Partner, Qatar National Bank as Platinum Sponsor, and ME Visual as valued sponsor, whilst AlKass Sports Channel serves as Media Partner for the season.
Following the tournament, the city will welcome visitors to a diverse lineup of events, including the much-anticipated return of Sweet Sikka with its Candy Zone at Sahat Al Nakheel, and the open-air Baraha Cinema.
QND celebrations will unfold across MDD in mid-December, featuring cultural installations, performances, and family-friendly experiences celebrating the nation’s heritage and unity. The season will further be enriched by art exhibitions at Msheireb Museums and M7, fashion pop-ups at Doha Design District, and educational workshops, ensuring a bustling and engaging atmosphere for residents and visitors throughout the winter months.
Msheireb Downtown Doha FIFA Arab Cup 2025 Barahat Msheireb
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