With signs of festive fatigue spreading and millions ready to remix the season, Celebrations is kicking off its 2025 creative platform, Yule-Breakers, by releasing its first-ever Christmas track.
Fronted by Denise Welch (above) as the straight-talking voice of the modern consumer, the Slayyy Bells track places the brand directly inside the competitive Christmas music moment, using the charts as a stage to spark participation, fuel debate and bring the playful chaos of the Celebrations tub to life.
The track blends hyperpop production with humorous, relatable lyrics that nod to classic festive flashpoints, from the race to the Maltesers Teaser to the divisive Bounty. Available on Spotify and across Celebrations’ socials, the song is built for engagement, driving UCG content and cultural conversation throughout the Christmas period.
Welch said: “I love Christmas, but sometimes I want to shake things up a bit. We can celebrate this special holiday our way. This remix is all about having fun. Stay in your PJs, have your dinner at night if you like and dance around the tree with a Celebrations tub on your head!”
The track forms just one part of the Celebrations Christmas campaign – with numberless calendars kicking off the season, following by this latest music release. The brand will continue to show up with more “playful content, collaborations and cultural moments set to drop before the end of the festivities,” it said.
