Netflix has pulled out all the stops for “Stranger Things 5” consumer products and brand partnership deals, with the biggest such programs for the company to date.
The fifth and final season “Stranger Things” is being split into three parts; the first four episodes premiered Nov. 26. For the conclusion of the global hit series, Netflix is pushing the largest collection of Stranger Things merchandise yet, spanning apparel, accessories, toys, home goods, food and books.
Among the products is what Netflix is touting as the ultimate collector’s must-have — the Lego Icons Stranger Things: The Creel House Set, which is the largest Stranger Things Lego set to date with 2,593 pieces. The set is a replica of the Creel House, the eerie epicenter of supernatural chaos in Hawkins, Indiana, and includes 13 minifigures of characters from the final season. It features an open-back design, revealing seven furnished rooms, and includes Easter eggs from all five seasons of Stranger Things.
The Lego Icons Stranger Things: The Creel House set will be priced at $299.99 / £249.99 / €279.99. It will be available for Lego Insiders loyalty program members starting Jan. 1, 2026, and generally available as of Jan. 4 at lego.com/strangerthings and in Lego Stores. Those who buy the set between Jan. 1-7 will receive the Lego Icons Stranger Things: WSQK Radio Station set as a gift with purchase, complete with Joyce and Hopper minifigures.
Ross and Matt Duffer (pictured above), creators of Stranger Things, said in a statement: “We grew up obsessed with the Lego brand, so seeing Stranger Things rebuilt in bricks is honestly surreal. With the show heading into its final chapter — and hitting the 10-year mark — bringing the Creel House to life this way feels like the perfect celebration of the world and the fans who made all of this possible.”
Here’s a sampling of the range of “Stranger Things 5” merch and partnerships:
Toys, Books & Collectibles: Jazwares, Squishmallows, Funko Pop!, Care Bears, Penguin Random House, Sirius Dice, Lego Brickheadz, Dungeons & Dragons, Ravensburger, Clementoni, Santa Cruz, Panini
Care Bears x Stranger Things 5 collection
Apparel & Lifestyle Accessories: Gap, Benetton, Nike & Converse, Pull&Bear, Size?, New Era, No Boundaries, Crocs, Minnetonka, CoverGirl, Casetify, Aldo, Dr. Squatch, Zara, Clarks, Wrangler, Cotton On, Jansport, niko and…, Casio
Home Goods: Bialetti, Coleman, Williams Sonoma, Energizer, Displate, GUM, Bic, Maruhiro
Games: Brawl Stars, Dead by Daylight, Fortnite (Hellfire Club-infused Blitz Royale map), Minecraft (upcoming Blockception DLC)
Food & Beverage: Eggo, Doritos, Kellogg’s cereal, Palermo’s (Surfer Boy Pizza), Chupa Chups, Kinder Joy, Chips Ahoy!, General Mills, Gatorade, Scoops Ahoy, Babybel, Totino’s, Starbucks, Hellmann’s, Trident, Seara
Netflix also is teaming with retailers on “Stranger Things 5” activations, including Target, which will carry the largest collection of exclusive items tied to the show at a U.S. retailer, along with “immersive in-store experiences and a dedicated online shopping destination.” Walmart stores will feature “on-trend, ’80s-inspired apparel,” along with collectibles, plush, accessories, food and more; specialty retailer Hot Topic will carry apparel and accessories, collectibles, posters, plushies and seasonal items.
In other activations, Netflix partnered with brands including the WBNA’s Indiana Fever for an arena takeover and apparel collection, Nextdoor for a community holiday decoration competition, and Spain’s Telefónica for an immersive experience that transports fans to the Upside Down.
Netflix and several of its partners for “Stranger Things 5” launched ad campaigns rooted in a “time travel” mission, featuring revived classic logos, packaging and even products “that feel pulled right from 1987,” according to the streamer.
For example, Doritos and Netflix in multiple markets ran an ’80s-style “Telethon for Hawkins” campaign alongside retro packaging of the special-edition Doritos Collisions Stranger Pizza x Cool Ranch chips, Stranger Things packaging across Doritos and Minis flavors and a limited-edition Doritos Minis flavor.
Netflix’s Gatorade partnership revived ’80s-era products and ads from Gatorade’s vault, including the return of Citrus Cooler returns for a limited time, supported by a “No Ordinary Athlete” spot narrated by Cleveland Browns star Myles Garrett. And a Tide campaign starring Stranger Things’ Cara Buono as her character Karen Wheeler shows that the detergent can take on even the toughest stains from the Upside Down.
