NBC News Launches Ad-Free Subscription Streaming Service Offering ‘Dateline,’ ‘Today,’ Podcasts, More
Under the supervision of executive Cesar Conde, NBC News has rolled out a long suite of streaming products that offer digitally savvy news aficionados access to “Today,” “Dateline” and more. Now, the company will offer all of its content in a single basket.
The new service will make all NBC News content, from episodes of linear shows to podcasts and already-extant streams, available in a single app, along with new exclusive reports and live channels from NBC-owned local stations, Telemundo, Sky, and NBC Sports. The subscription will also include NBC News Now, the live-streamed news service that gives readers deeper reports on breaking stories. A distinct name and definite price have not been unveiled.
The latest details of the new service, which was initially unveiled in February, were reported previously by Axios. Executives at NBC News are expected to brief staffers more fully later this week.
NBC News is creating a new package just as rival CNN, part of Warner Bros. Discovery, is placing new emphasis on a subscription-based digital product that offers access to its flagship cable network along with on-demand viewing of special programs and curation of ongoing news coverage — some of which won’t be made available via linear means.
The new services aim to lure a growing slice of consumers who aren’t accustomed to tuning into a linear TV network when news breaks, but turn instead to social media or digital video.
Executives at NBC News expect the new offering to be used “on the go,” and place more emphasis on vertical video. The belief is that it will not cannibalize audiences for other products, which also include a “Dateline” FAST channel and a curated “Today” stream.
