In a recent turn of events, Tabitha Brown has found herself facing intense backlash after voicing her views on the boycott of Target. The content creator and entrepreneur revealed that she has been compelled to enhance her security measures as the controversy escalated. The protest against Target was primarily sparked by allegations that the retailer was scaling back on its diversity, equity, and inclusion initiatives, a move that upset many, particularly within the Black community.
Brown’s stance diverged from that of the boycott supporters. She expressed concern that a consumer boycott would negatively impact Black and Brown business owners whose products remain available at Target. A significant aspect of her connection to the retailer is a licensing deal for her haircare line, which is sold in stores across the nation.
In an effort to clarify her position, Brown made an appearance on iHeart’s “Not My Best Moment” podcast, hosted by fellow influencer KevOnStage. During the discussion, she emphasized, “I own multiple businesses. Don’t worry about me. But these other people… some of these Black-owned businesses, it’s their first time being in the store.” She noted her dismay that the timing coincided with the launch of products celebrating Black History Month, highlighting the potential repercussions for those businesses.
Brown also voiced her intent to educate the public on the implications of the boycott. She urged consumers to be mindful that, should sales decline significantly, Target might reconsider carrying the products of those small businesses, ultimately limiting their opportunities for exposure.
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She addressed misinformation circulating about the situation, specifically claims suggesting that all Black-owned businesses had been removed from Target. “They didn’t do that yet,” Brown clarified, explaining that while removal is possible, it often depends on performance analytics at the fiscal year’s end.
Notably, Brown has faced criticism from prominent figures associated with the boycott, including Pastor Jamal Bryant, who accused her of possessing influence over her deal with Target. However, Brown insisted that her ability to withdraw her products from the retailer is complicated by legal and financial ramifications.
Despite the fallout from her comments, Brown remains committed to supporting small businesses and maintaining a clear set of values in her business dealings. She mentioned incorporating a dual-morality clause in her future contracts, allowing her to legally distance herself from brands that do not align with her personal and professional ethics.
This complex situation illustrates the challenges that public figures like Brown can face when involved in high-stakes discussions about social justice and economic equity. While her intentions were rooted in advocacy for small businesses, the reactions reveal the sensitive nature of such conversations, particularly within the context of race and community support.
