Supio: Interview With Co-Founder & CEO Jerry Zhou About The Legal AI Platform for Personal Injury Law

Supio is a legal AI platform purpose-built for personal injury law. Pulse 2.0 interviewed Supio co-founder and CEO Jerry Zhou to gain a deeper understanding of the company.

Jerry Zhou’s Background

Could you tell me more about your background? Zhou said:

“My co-founder, Kyle Lam, and I have known each other since childhood and have worked together for most of our careers across startups and at larger tech firms like Avalara and later Microsoft. At Microsoft, I worked on large-scale enterprise solutions and our Office365 products and saw first hand the potential for AI to transform how people work with documents. We share a passion for applied AI and user-centered engineering—and that partnership laid the foundation for Supio.”

Formation Of The Company

How did the idea for the company come together? Zhou shared:

“We always wanted to start a business. The idea for Supio took shape during the early days of the pandemic. We saw how the AI revolution was accelerating and recognized a major gap in how legal professionals—especially in personal injury law—were forced to work with overwhelming amounts of unstructured data. Attorneys were spending hours manually reviewing medical records and documents, not because it was the best use of their skills, but because they had no better tools. We realized that AI could do more than automate—it could transform how these professionals work. That’s when we started building Supio: AI that thinks like a personal injury legal team.”

Favorite Memory

What has been your favorite memory working for the company so far? Zhou reflected:

“It’s been extremely fulfilling hearing from a customer who used Supio to uncover a critical injury that had been missed—or won a case faster because of something our platform flagged. We recently heard from a firm that settled a case for more than 4 times what the defense was willing to offer at mediation. They had used Supio’s demand feature for the medical portion of the mediation memo.”

“The demand does an excellent job listing the medical treatment chronologically, rather than by provider, which made it a lot easier for the mediator to follow. Our customer could also quickly access specific records during the mediation. The defense topped out at $95,000.00 at mediation. The arguments they made in our memo and at mediation convinced the mediator to submit a mediator’s proposal for $400,000.00. The defense accepted the proposal, likely because our customers’ preparedness at mediation convinced them the defense did not have a complete understanding of the case.”

Core Products

What are the company’s core products and features? Zhou explained:

“Supio is an AI-powered legal platform purpose-built for personal injury law. It helps law firms understand each case from discovery to settlement. In practice, we are turning thousands of pages of case documents into data so case workers can uncover critical evidence, streamline case workflows, and maximize case value. Supio addresses the billion-dollar inefficiency in personal injury law where key details are often missed, cases are undervalued, and legal staff are bogged down in manual work.”

“Our AI mirrors how top personal injury teams operate, combining domain-specific models with human-level accuracy across the entire case lifecycle. We recently launched our next-generation platform CaseAware AI, which collaborates like a true second chair – supporting attorneys from intake through trial with agentic research, rapid drafting, and deposition analysis. Early use has demonstrated accuracy rates at or above human levels of accuracy, measured around 97 percent, enabling firms to resolve cases more efficiently and maximize settlement values.

Our core products and features are organized around the lifecycle of a case:

• Case Engine: A pre-litigation suite that includes recently released Instant Timelines and Instant Demands. Instant Timelines start building as soon as medical records are added to the case. Case Signals flags treatment gaps, missing bills, and more making sure no stones are left unturned. Instant Demands drafts a detailed demand letter, complete with ICD codes and firm branding, ready for review in minutes. Case Economics automates the creation of an interactive billing ledger to track and assess the value of each case.
• Case Bench: A new suite of litigation agents that support case strategy, agentic research, document drafting, and deposition analysis. AI Assistant summarizes case files, extracts key facts, and drafts legal documents using real-time case data. Dynamic Drafting Suite drafts custom legal documents including demand letters, mediation briefs, expert disclosures, and interrogatories in seconds.

We also launched new products and features at our Supio Summit in September, which include:

• Supio Inbound, which allows firms to capture every detail about a case across multiple channels, qualify it, and sign clients quickly. A key feature is Supio Voice, a voice-powered agent that augments firm teams with real-time transcription and case detail capture, while also providing 24/7 agent coverage for after-hours inquiries.

Challenges Faced

Have you faced any challenges in your sector of work recently? Zhou acknowledged:

“Legal is the operating system for society. It enforces the rules and drives the norms of our country. AI has created a major inflection point for the legal industry as a whole. Every firm across every sub-vertical of law is thinking about how they need to reinvent themselves for the AI era.”

“In many ways, we are fundamentally shifting how the legal industry works, which inherently impacts how legal professionals operate. If Excel transformed Finance 30 years ago, LLMs and data intelligence will do the same for legal knowledge workers. Firms that adopt AI responsibly and profitably will be the winners in this new era. And the lawyers and paralegals at these AI-enabled firms will enjoy the freedom to spend more time with clients and with the law.”

Evolution Of The Company’s Technology

How has the company’s technology evolved since launching? Zhou noted:

“We started with a focus on document summarization and have since expanded to become a full-spectrum litigation platform. Today, Supio supports every case type and integrates tools for real-time drafting, billing analysis, medical chronology generation, and more. Supio has grown from a single-point solution to an enterprise-grade platform trusted by some of the largest personal injury firms in the country.”

Significant Milestones

What have been some of the company’s most significant milestones? Zhou cited:

“Some key milestones include:

• Supio is trusted by hundreds of plaintiff firms across the United States, with adoption from nearly every major PI and mass tort firm in the U.S
• Raised a total of $91 million led by Sapphire Ventures, with participation from Mayfield and Thomson Reuters Ventures
• Grew our customer base by more than 4x since our Series A funding
• Doubled our team size and expanding our Seattle HQ
• Processed over 100,000 cases, and helped secure over billions in settlements alone this year

Customer Success Stories

Can you share any specific customer success stories? Zhou highlighted:

“Supio’s specialized AI platform has proven particularly valuable in helping firms win bigger. Firms such as Travis Legal Offices have reported getting at least 20-30% per case while Thomas Law reported increasing their annual case volume 62% since adopting Supio. In high-stakes litigation, Supio helped TorHoerman Law secure a landmark $495 million verdict against Abbott Labs. By combining AI-powered document analysis with rigorous human verification, Supio has established itself as the trusted solution for legal teams handling complex cases involving thousands of documents.”

Funding/Revenue

Are you able to discuss funding and/or revenue metrics? Zhou revealed:

“We’ve raised a total of $91 million in equity funding, most recently a Series B led by Sapphire Ventures. We align our pricing with how PI firms think about their business—by offering subscriptions based on the number of cases they want to use Supio on. In September, we announced that customers can try our platform risk free, which empowers firms to adopt AI on their own terms. This varies from other legaltech vendors that require customers into long-term contracts for software.”

Differentiation From The Competition

What differentiates the company from its competition? Zhou affirmed:

“Supio is the only data-first platform for personal injury firms. Many legal AI tools are either too generic or lack the precision needed for litigation. Supio was built specifically for plaintiff law, with specialized models that understand the nuance of medical and legal documents. One of Supio’s differentiators focuses on data accuracy, which is then paired with specific AI models for the users workflow that extend the best of the open foundational models. We also offer a truly unified platform—not just a collection of disconnected tools. Add to that our obsessive customer focus and continuous improvement, and you’ve got a product that not only works but wins.”

Future Company Goals

What are some of the company’s future goals? Zhou concluded:

“We are obsessed with helping every law firm become an AI-native law firm, which means expanding into more case types, deepening our integrations with legal tech ecosystems, and continuing to push the boundaries of what AI can do in high-stakes legal environments. We also plan to scale globally and bring our model of trusted, accurate AI to new markets where access to justice remains limited by legacy systems and manual workflows.”