Steve Davis: How Snooker’s First Modern Superstar Built a Legacy—and a Fortune

Quick Read
- Steve Davis is the richest snooker player in history, with an estimated net worth of £26.5 million.
- Only £5.6 million of Davis’s fortune came from prize winnings; the majority derives from endorsements, media work, and entrepreneurial ventures.
- Davis dominated snooker in the 1980s, winning six World Championships and spending seven seasons as world No. 1.
- Barry Hearn, Davis’s manager, played a pivotal role in securing lucrative deals and shaping his business approach.
- After retirement, Davis built a successful media career, authored books, appeared in video games, and pursued interests in chess, poker, and DJing.
Steve Davis: The Rise of Snooker’s Relentless Champion
For a generation of snooker fans, Steve Davis was synonymous with victory. Through the 1980s, his name became a fixture on World Championship finals nights—a presence so consistent that rivals began to see him as an immovable obstacle. Davis’s run of eight finals in nine years, with six world titles, remains one of the sport’s great streaks. Yet, beyond the silverware, it was the way he won—methodical, unfazed, sometimes labeled “boring”—that marked him as snooker’s first modern superstar.
Davis’s dominance wasn’t just down to his steady hand and sharp mind. He was guided by Barry Hearn, a manager whose knack for spotting opportunity matched Davis’s focus on the table. Together, they rewrote the rules of snooker’s business, turning Davis into the UK’s top-earning sportsman by the late 1980s. Hearn’s strategy was clear: capitalize on Davis’s reliability and broad appeal. Endorsement deals flowed in, and Davis’s face began appearing on everything from advertisements to video games.
Building Wealth Beyond the Baize
While Davis earned £5.6 million from tournament winnings, his overall fortune—estimated at £26.5 million as of 2025—is built on much more than prize money. He diversified early and often. Media appearances became a cornerstone of his income. As the sport’s profile grew, Davis became a mainstay of BBC’s snooker commentary, his measured voice and analytical mind bringing clarity to millions of viewers.
But Davis was never content to stay in one lane. He authored several books, offering insights into the game and his personal journey. He lent his name and expertise to snooker-themed video games, reaching fans far beyond the traditional audience. Later, his ventures expanded even further—he dabbled as a DJ, played competitive nine-ball pool, chess, and poker, and became a fixture at both sporting and cultural events.
The Business of Being Steve Davis
Davis’s story is as much about entrepreneurship as it is about snooker. In an era before the sport’s financial boom, he saw the value in building a personal brand. While rivals focused solely on the table, Davis was forging relationships with sponsors, developing new revenue streams, and establishing himself as a media personality. By the time snooker’s prize funds ballooned in the 2010s, Davis was already enjoying the rewards of decades of strategic planning.
His pragmatic style extended to his finances. Where some athletes splurged, Davis invested and planned for longevity. The result: his wealth outstrips even the sport’s biggest modern names. Ronnie O’Sullivan, for instance, has amassed an impressive net worth of £20 million—much of it thanks to the sport’s recent commercial success. Yet Davis’s fortune remains a third higher, a testament to his vision and adaptability.
Legacy and Influence: More Than Just Money
Davis’s impact on snooker is profound. He set a standard for professionalism, preparation, and business savvy that later stars would emulate. His approach helped open doors for future players to pursue endorsements, media careers, and entrepreneurial ventures. In many ways, Davis paved the way for the likes of O’Sullivan and Stephen Hendry—not just in how to win, but in how to build a lasting legacy.
Even in retirement, Davis has remained relevant. His commentary is respected, his opinions sought after, and his presence at snooker events is always noted. The sport’s younger stars may play faster or flashier, but Davis’s methodical excellence—and his willingness to expand his horizons—continues to inspire.
What does it mean to be snooker’s richest player? For Davis, it’s not just about the numbers. It’s about resilience, reinvention, and a keen sense of timing. He didn’t just play the game; he changed the rules.
Steve Davis’s journey offers a blueprint for athletes in any field: mastery on the stage, foresight off it. His legacy is a reminder that greatness isn’t just measured in titles, but in the ability to shape a sport’s future, both on and beyond the table.




