Key Points
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The Bearista cup originally retailed for $24.95 and sold out within hours at most locations
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Current resale prices dipped due to rampant knockoffs, but genuine cups still resell for $150 to $200
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Tomorrow’s restock will be exclusive to Starbucks’ 2025 Merrython
Update: The Glass Bearista Cups will be part of Starbucks’ 2025 Merrython Giveaway. More details below.
Starbucks just confirmed what resellers have been waiting for since the Bearista cup sold out in minutes last month. The viral glass tumbler drops again tomorrow exclusively through the Starbucks app, giving everyone who missed the first wave another shot at flipping these for serious profit. Here’s what you need to know to take a profit.
2025 Starbucks Merrython Rewards
It seems like Starbucks is not restocking the Glass Bearista cups for general sale. Instead, they will be available as an instant reward during Starbucks’ 2025 Merrython. Details are still coming in, but based on what we know from previous Merrythons, qualifying purchases at Starbucks (e.g. a latte) will earn the buyer points and a chance at an instant win. These cups are just one of money prizes available.
Based on the official rules, 17,000 cups will be available, making up just 0.17 percent of the total prizes available.
This is obviously a pretty big blow to resellers, as it seems like snagging one of these cups is now entirely up to chance. We don’t know if any of the cups will be earmarked for general retail sale, but it seems pretty unlikely.
You can check out our previous coverage of Starbucks’ viral glass Bearista cups here. The rest of this article was written prior to the reveal that these would be giveaway prizes rather than a traditional retail drop. Otherwise, check the official Starbucks 2025 Merrython rules for more information.
Starbucks Bearista Cup Restock Confirmed
The coffee giant announced the restock on Instagram today, where comments immediately flooded in from collectors and resellers alike. Smart move by Starbucks to use app-only availability, which should cut down on the chaos we saw during the initial release when stores got cleaned out before most people even knew what hit them.
These were part of Starbucks’ 2025 Holiday release. Their seasonal merch has become a reliable flip for resellers this time of year, so be ready for tomorrow’s restock.
@starbucks
who’s getting a bearista cup on 11/6 lmk
♬ original sound – Starbucks – Starbucks
We covered the initial Bearista release when it became one of the fastest-selling Starbucks items of the holiday season. The 16-ounce glass tumbler features a bear design that screamed “cozy winter vibes,” and the internet absolutely lost it. TikTok videos of people hunting for the cup racked up millions of views, and resale prices shot up immediately.
The first drop caught a lot of resellers off guard because Starbucks didn’t hype it much beforehand. By the time word spread on social media, most stores were already sold out. That’s exactly why this restock matters—everyone knows about it now, and the app-only approach means you don’t need to camp outside a store at 5 AM.
Glass Bearista Cups Resell
Shortly after its release, Starbucks’ Bearista glass cups were reselling for up to $250 at a time, although that pricing has dipped a bit recently.
The viral hype meant the market was flooded with Ali Baba knockoffs, so it seems like buyers are having a hard time trusting sellers to put up genuine merch. We’re hoping tomorrow’s restock will fire things back up and get the market back where it was in November.
Download the Starbucks app if you haven’t already and make sure your payment info is saved. These app-only drops can get glitchy when everyone hits at once, so having everything set up beforehand saves crucial seconds.
Starbucks hasn’t announced an exact time yet. Theoretically, these could drop at midnight, but we’re expecting something closer to 6 AM-9 AM PST. Set an alarm and check early. The Instagram post suggests they’re making more available this time, but that doesn’t mean it won’t sell out fast again.
One advantage: the app typically limits quantities per order, which should prevent people from buying 20 at once like they did in-store last time. That means more resellers get a shot, but it also means you probably can’t load up on inventory as easily.
Pay attention to Starbucks’ socials for more updates on drop times. We’ll update this article once we have any additional confirmed info.
Bottom Line
This is about as low-risk as reselling gets. Starbucks accepts returns, so you’re not stuck if these brick. The track record from the first release shows consistent demand and stable pricing. Your main risk is not being able to cop at all if the app crashes or sells out instantly.
Platform fees will eat about 13% on eBay, so factor that into your pricing. Shipping glass items also costs more than lightweight products, usually $8 to $12 for safe packaging with bubble wrap and a sturdy box. Selling locally can save hassle and money.
Set your alarm, open that app early, and grab what you can. The first Bearista drop proved resellers can eat on these, and tomorrow’s restock gives everyone another chance. With potential triple digit profits covered by a return policy, this is a no-brainer.
