AXS has announced a new partnership with mission-driven ticket distribution platform Tickets for Good, aimed at expanding access to live events for healthcare professionals, educators, and charity workers.
The collaboration allows AXS clients—including venues, promoters, and artist management teams—to allocate ticket inventory directly to verified recipients through a new API integration that connects with the Tickets for Good platform. Tickets may be offered either complimentary or at discounted prices, depending on the promoter or venue, and eligibility is confirmed through verified email domains.
The partnership officially launched in the United States in October, with a United Kingdom rollout expected in the coming weeks.
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Founded in the UK in 2019, Tickets for Good was created to help connect unused event tickets with frontline workers and others who contribute significantly to their communities but may face financial barriers to attending live entertainment. The platform originally focused on providing healthcare workers with access to concerts and events and has since expanded to include teachers, charity staff, and other essential workers.
“We are delighted to join forces with AXS to deliver a seamless, tech-enabled pathway to live-event access,” said Steve Rimmer, founder and CEO of Tickets for Good. “By combining our mission-driven platform with AXS’s iconic events, reach, and flexibility, we’re turning great intentions into great experiences.”
Carey Carson, senior vice president of partnerships at AXS, said the partnership offers clients a streamlined way to give back while ensuring unused tickets reach meaningful audiences.
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“This partnership makes it easier than ever for our clients to give back in meaningful ways while ensuring that tickets find their way to people who make a real difference in their communities,” Carson said. “It’s an elegant, scalable solution that aligns with our commitment to access, innovation, and social impact.”
AXS and Tickets for Good said the partnership will continue to expand throughout 2025, providing a turnkey, data-driven option for live event stakeholders looking to strengthen community engagement while broadening access to concerts, sports, and other live entertainment experiences.
