Ninja is expanding its presence in the UAE home coffee market with the launch of the Luxe Café Premier Espresso Machine, a multi-function system designed to cover most everyday coffee styles without requiring a collection of separate appliances. Positioned as an all-in-one solution, the machine combines espresso, filter coffee, and cold brew in a single unit, aiming to simplify the process for home users who want variety without a steep learning curve.
The Luxe Café Premier is built around the idea of reducing friction in home brewing. Instead of focusing on manual control alone, Ninja has leaned into guided preparation. The machine includes a built-in grinder with 25 settings, an integrated scale, and assisted tamping, all working together under what the company calls Barista Assist Technology. Rather than leaving users to dial in variables through trial and error, the system helps manage grind size, dose, and extraction with step-by-step guidance. This approach is clearly intended for people who want more consistency than capsule machines offer, but without committing to the complexity of traditional espresso setups.
Flexibility is a key part of the machine’s appeal. Many home coffee systems are limited to a single brewing style, but the Luxe Café Premier is designed to handle espresso shots, filter coffee for larger servings, and cold brew without requiring overnight steeping. That range makes it better suited to households with different preferences, or users who want one machine that works for both quick weekday drinks and slower weekend brewing.
Milk-based drinks are handled through an automatic frothing system rather than a manual steam wand. The Dual Froth System steams and whisks milk automatically and supports both dairy and plant-based options such as oat or almond milk. Users can choose from four presets—steamed, thin, thick, and cold—depending on the drink they’re making. This removes one of the more technical aspects of espresso preparation and lowers the barrier for making drinks like cappuccinos, flat whites, or iced coffees at home.
From a usability standpoint, Ninja appears to have prioritized daily practicality. The control panel offers both assisted and manual options, allowing users to rely on guidance or take more control over time. The machine ships as a complete setup, including the grinder and frothing jug, and features removable, dishwasher-safe parts to make cleaning less of a chore. That attention to maintenance matters, as complexity and cleanup are often reasons people abandon home coffee routines.
The Ninja Luxe Café Premier Espresso Machine is now available in the UAE through Ninja’s official online store. While long-term performance and cup quality will ultimately determine how it compares to established home coffee systems, the feature set suggests Ninja is targeting users who want café-style drinks with less guesswork and fewer accessories.
