Sharing news about recent information released regarding donation pages automatically created for more than a million nonprofits — which we are learning many of our clients were unaware existed.
The situation is evolving, but we wanted to share steps nonprofits should consider.
Background
Automatic page creation
GoFundMe created over one million donation pages for nonprofits using publicly available data, including logos and branding, without prior consent from the organizations.
Nonprofit feedback
Many nonprofits were unaware of these pages and raised concerns about unauthorized use of logos, outdated information, potential reputational harm, lack of donor data sharing, impacts on search engine optimization, and the default fees GoFundMe adds to donations.
Policy reversal
In response to criticism, GoFundMe announced it will remove logos from unclaimed pages, disable tipping until pages are claimed, and give nonprofits control over branding and SEO settings.
That said, nonprofits still have to take the step to deactivate a site they did not create in the first place.
Suggested action items
- Review GoFundMe presence — Search for your organization’s page on GoFundMe.
• Claim or remove page — Decide whether to claim the page for branding control or request removal via the Help Center. - Review branding — If you claim the page, review for branding (logos, social media links, and descriptions).
- Monitor SEO settings — Adjust visibility preferences after claiming the page.
- Communicate internally — Inform staff and board members about GoFundMe’s updates and your organization’s response.
- Review donation administration processes — Evaluate your internal processes for receiving web-based donations, recording in your donor database, and reconciling with your bank account to help identify incoming donations from unauthorized fundraisers in the future.
How CLA can help
CLA’s nonprofit advisors are actively monitoring the situation, contacting clients, and helping organizations review the situation and determine next steps.
This blog contains general information and does not constitute the rendering of legal, accounting, investment, tax, or other professional services. Consult with your advisors regarding the applicability of this content to your specific circumstances.
