The NFL announced it has partnered with Lululemon and Fanatics to release a new apparel collection featuring all 32 teams across the league. This is the NFL’s first collaboration with the retailer.
The collection, which will be available exclusively at NFL Shop, Fanatics, and team shops starting Oct. 28, will feature Lululemon pieces for both men and women — and some Eagles.
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“Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort,” said Renie Anderson, the NFL’s executive vice president and chief revenue officer. “Lululemon boasts a loyal fan base built on culture, meaningful connections, and innovation, qualities that thoroughly reflect the NFL.”
The collection will include products from the retailer’s signature lines like Define, Scuba, and Align. Featured items will include crew neck sweaters, hoodies, quarter zips, crop tops, athletic wear, and belt bags.
To promote the collection, former players are part of the brand’s “Welcome to the Fam Club” campaign, including Nick Foles and Emmanuel Acho, both former Eagles. Joe Montana and Ryan Clark are also featured in the campaign.
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“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, Lululemon’s president of Americas and global guest innovation. “We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”
Although this is the first time Lululemon has partnered with the NFL, this is the second collaboration between Lululemon and Fanatics. The two partnered in 2024 to curate a collection of NHL Lululemon gear for 11 teams before expanding to all 32 teams the following year.
“We’re thrilled that Lululemon is bringing its premium apparel into the NFL for the first time,” said Andrew Low Ah Kee, Fanatics’ CEO of commerce. “This launch reflects our commitment to delivering elevated fan experiences and expanding our assortment with products that blend sport, fashion, and fandom. We’re proud to offer it across our online platform and team stores, giving fans new ways to show up with pride — on game day and every day.”
