Now Open: Haus of Wendy Is the US Burger Chain’s Biggest Aussie Launch to Date, Opening in the Heart of Brisbane CBD
It wasn’t so long ago that most Australians only knew Wendy’s for its insanely viral social media posts. However, since 2022, the American chain has begun to establish a significant presence on our shores. First launching in Surfers Paradise (unless you’re counting a series of stores closed in the 1980s), the brand aims to open over 200 locations around Australia by 2034. Well, they’ve ticked another off the list, with a flagship Wendy’s Brisbane restaurant touching down in the heart of the CBD.
Serving as a major milestone in the company’s national rollout, delivered in partnership with Flynn Group, this two-level themed location provides an extra special nod to the restaurant’s bold design, nicknamed Haus of Wendy. Featuring more than enough space for 130 diners, an openair ground floor leads into an expansive lower level, with both decked out in contrasting bright red and blue decor that resonates with fun-loving energy and personality.
Going beyond just a splash of paint, red celebrates Wendy’s sass and spice, with the in-store experience seeing hand-painted murals set against bespoke wall panelling inspired by Wendy’s famed braids. Meanwhile, blue speaks to Wendy’s iconic Frosty, with this level featuring a bow wall crafted by local artist Rachel Burke and made from upcycled materials. Here, you’ll also encounter a Frosty-inspired lounge area, complete with a photo booth.
“This flagship represents everything the Wendy’s brand stands for — fresh food and bold personality,” said Corina Black, Chief Marketing Officer, Wendy’s ANZ. “Brisbane’s vibrant energy is a natural fit for Wendy, and we’re proud to contribute to the city’s reputation as a destination for food, culture and creativity.”
With the spread of Wendy’s across the country just getting underway, this brand-new location remains one of the few spots in Australia where you can dine on the brand’s signature dishes. Think classic doubles, Baconmators and spicy chicken sandwiches alongside Wendy’s Frosty in chocolate or vanilla. Plus, super crunchy double hand-breaded chicken tenders and sea-salted fries with loaded options hit the mark for an on-the-go snack.
“Wendy’s has built its reputation on doing things differently, and this flagship takes that spirit to a new level,” said Lauren Leahy, Chief Transformation Officer, Flynn Group. “We’ve taken Wendy’s much-loved global brand and reimagined it for Australia. The new store brings that to life in a way that’s both unmistakably Wendy’s and uniquely Australian.”
Wendy’s Brisbane launches on Wednesday, October 29, at 245 Albert Street, Brisbane, open daily from 9am–10pm. Head to the website for more information.
