Traditionally, Black Friday was the super-busy shopping time that occurred the day after Thanksgiving.
That’s no longer the case.
Instead, a single sales day has been replaced with a season of special events that start early in November.
That’s the case for Walmart, which has announced its 2025 Black Friday plans.
“For years, Walmart has owned Black Friday — and this year we’re proving why,” Walmart U.S. President and CEO John Furner said in a statement. “We’re dropping up to 60 percent off top brands and offering thousands of deals under $20, making it clear: nobody does low prices like we do.”
READ MORE: Walmart Holiday Hours 2025 | Christmas, Christmas Eve, Thanksgiving Day hours
The nation’s largest retailer has three events planned:
Event 1 – Nov. 14-16
Offers available online and in stores with Walmart+ members receiving early access on line on Nov. 13 at 7 p.m. ET (6 p.m. CT).
Event 2- Nov. 25-30
Offers available online only Nov. 25-27 and online and in stores Nov. 28-30. Walmart+ early access is available online for Nov. 24 at 7 p.m. ET (6 p.m. CT).
Walmart will be closed on Thanksgiving Day (Thursday, Nov. 27).
Cyber Monday – Dec. 1
Available online only, Walmart+ early access is available online Nov. 30 at 7 p.m. ET (6 p.m. CT).
Walmart said the events will include offers on electronics, toys, home, fashion and beauty. It’s also rolling out a new Dr. Seuss-inspired marketing campaign called “WhoKnewVille.”
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