GUESS JEANS x Allen Iverson introduces a limited-edition capsule that unites fashion heritage with basketball legacy. Timed with the October 23 release of the Allen Iv3rson documentary on Prime Video, the collaboration reflects on Iverson’s cultural influence and the brand’s continued evolution. Rooted in 1990s nostalgia, the collection features five T-shirts inspired by Iverson’s 1993 Sports Illustrated photoshoot, each reimagining an iconic image that defined his early career.
The designs capture themes of authenticity, confidence, and the intersection of sport and style that Iverson helped pioneer. This partnership underscores GUESS JEANS’ ongoing commitment to merging classic design with modern storytelling while honoring an enduring cultural icon. The collection will be available starting October 30 at select GUESS JEANS retail stores, on the brand’s official website, and through Amazon.
Image Credit: GUESS JEANS
