PR: FOX Sports Announces Strategic Investment in Shadow Lion, a Creative Agency and IP Studio Co-Founded by Tom Brady
Strategic Investment in Shadow Lion Accelerates Production of Talent-led Originals, Digital Content, Longform and Live Events
Tentpole Productions Include Fanatics Flag Football Classic and University of Michigan Doc Series from Executive Producers Brady and Jim Harbaugh
Shadow Lion to Open LA Hub on FOX Lot
LOS ANGELES – FOX Sports today announced an investment in Shadow Lion, the critically acclaimed creative studio co-founded by Tom Brady, forming a strategic partnership across original programming, digital content, and marquee live events. The collaboration marries FOX Sports’ infrastructure and scale with Shadow Lion’s talent-led storytelling to deliver an annual slate of premium content and activations.
As partners, FOX Sports and Shadow Lion will focus on developing breakthrough formats, series, and films that drive the cultural conversation around sport and lifestyle. Boston-based Shadow Lion will open a Los Angeles hub on the FOX lot to optimize creative, production, and operational efficiencies.
“We could not be more excited about this investment. Shadow Lion’s track record of original, award-winning content; their partnerships with talent, and their growth vision were highly attractive to FOX Sports,” said Eric Shanks, CEO & Executive Producer, FOX Sports. “Fusing their talent-forward platform with our capabilities will enable us to nurture the next generation of sports storytelling and set the bar for excellence.”
“This collaboration comes down to delivering ideas that move people through the shared experience of sport,” said Gilad Haas, Co-Founder, Shadow Lion. “FOX brings unmatched sports DNA. Shadow Lion brings unmatched talent, creativity, and agility. Together, we’ll inspire fans by telling the stories that will become tomorrow’s legends.”
Shadow Lion serves as a unique bridge between the worlds of advertising and entertainment, with a creative production studio that builds brands, talent ventures and original programming all under one roof.
The collaboration is already running at full speed, with several high-profile initiatives in production and development, including the definitive docuseries on the University of Michigan’s football program, with Brady and Jim Harbaugh serving as Executive Producers and Shadow Lion handling production services.
“Our team at Shadow Lion and FOX Sports share an extraordinary love for sports, storytelling and the fan experience, and this partnership aims to deliver more of that,” said Tom Brady. “We’re starting with Michigan because it shaped me and it will shape the direction of this partnership. Fan-first, done right, every single time. That’s the vision,” he added.
Other tentpole productions include the recently announced Fanatics Flag Football Classic, a groundbreaking, celebrity flag football event at Kingdom Arena in Riyadh, Saudi Arabia, produced by Shadow Lion, OBB Media, and Fanatics.
Several additional projects are in various stages of development and will be announced in detail at a later date.
Mark Perry, a devoted sports journalist and founder of UFL News Hub, has been a key figure in XFL, USFL and UFL coverage since 2018.
