It’s that time of year again — the UK’s biggest brands are unwrapping their Christmas adverts for 2025, and we’re rounding up the very best in one place.
From emotional tear-jerkers and celebrity-studded films this live list of Christmas campaigns will be updated daily as new work drops from retailers, supermarkets, and global brands alike. UK advertising spend is expected to exceed £12.0bn in this festive quarter.
Bookmark this page and check back…the very best will be included in our weekly newsletter every Friday and Instagram.
Aldi, Amazon, Argos, Asda, B&M, Boots, Co-op, Currys, Iceland, John Lewis, Lidl, Marks & Spencer, Morrisons, Sainsbury’s, Selfridges, Sports Direct, Tesco, Waitrose…
ALDI
Aldi’s 2025 Christmas teaser sees the return of Kevin the Carrot — and this time he’s proposing to Katie. Created by McCann Manchester, the romantic, film-inspired ad marks Kevin’s 10th anniversary with a cinematic love story unfolding across three episodes.
ARGOS
Simon Bird joins Argos’s Christmas campaign as Connie & Trevor’s latest target, in a humorous film showing there’s more to the store than toys. Directed by David Kerr and created by T&P, the spot follows Bird’s last-minute shopper being schooled on Argos’s premium gifts, tech and homeware
ASDA
Asda’s 2025 Christmas campaign stars The Grinch, showing even the biggest festive cynic can’t resist “That’s Asda Price.” Created by Lucky Generals and directed by Dexter Fletcher, the 90-second ad turns the green grouch into a Christmas convert — wowed by low prices, festive food and family cheer.
LIDL
Lidl’s 2025 Christmas ad, created by Accenture Song, asks: “Why do we love Christmas so much?” Narrated by a young girl and set to Wouldn’t It Be Nice by The Beach Boys, the heartwarming film celebrates kindness, connection and generosity — ending with a call to donate to Lidl’s annual toy bank.
M&S Food
M&S Food’s 2025 Christmas ad sees Dawn French return as the fairy, joined by chef Tom Kerridge in a playful 90-second film titled Traffic Jamming. Singing Driving Home for Christmas, French turns a gridlocked road into a festive feast inside an M&S truck — celebrating joyful indulgence and signature seasonal treats.
SAINSBURY’S
Sainsbury’s 2025 Christmas ad stars the BFG, who joins colleague Annie to stop a mischievous Greedy Giant from stealing everyone’s festive feast. Directed by Sam Brown and created by New Commercial Arts and producer Rogue Films, the charming 90-second film ends with the BFG joining Annie’s family for Christmas dinner — a true tale of sharing.
