Wolverhampton record label responds to speculation over track featured in John Lewis’ 2025 Christmas advert
People often say that Christmas officially begins when the festive John Lewis advert hits our TV screens — but this year, the ad hasn’t even been released yet, and it’s already creating a buzz.
Over the weekend, the retailer sent social media into overdrive after dropping a major clue about what might feature in its much-anticipated Christmas campaign.
In a short teaser post, a hand is seen setting up a record player, followed by a fleeting snippet of music — with the date November 4 flashing up at the end.
John Lewis Christmas ad 2024
Even though the clip includes just a single chord, fans have been quick to play detective, flooding the comments with guesses that the soundtrack could be Where Love Lives by British singer Alison Limerick.
Now, the Wolverhampton-based record label Revolver Records have responded to the speculation, stating that they can’t confirm or deny the theories. However, they have revealed a new album is coming from the singer featuring the fan-favourite track.
A spokesperson said: “We can’t confirm if “Where Love Lives” is the featured track in the advert. Viewers of the advert can confirm for themselves when the ad rolls out on socials tomorrow and then its speculated the ads will roll on Thursday ITV / Ch4 / Ch5 / Sky etc.
“What we can say is that we are releasing at the end of this month, the new Alison Limerick album “Spirit Rising”, which features the track “Where love Lives”. The single will be released by Sony, but the album will be released by Revolver through its distributors Warner.
“Other albums out this Christmas from Revolver include Tony Hadley (Spandau Ballet) and Tony Christie.”
Revolver has worked from its base in Wolverhampton since 1978 and released albums by artists such as Jaynes Addiction, The UK Subs, The Stone Roses, Leo Sayer, Julian Marley, Lamont Dozier, Diamond Head, The Scorpions, Sister Sledge, Rozalla.
The label has released over 7000 albums, and in August alone streamed over 240 million tracks from its catalogue through DSP’s in 200 countries.
The John Lewis ad campaign is thought to cost between £7 and £8million in the run up to Christmas.
National World reports that online members of the My John Lewis rewards scheme can watch the advert early. So make sure you keep your eyes on the app!
